Topic: bloggers

Bloggers and Celebrities Share Hometown Recommendations for YP Campaign

Yellow Pages finds a new way to go local

Formerly known as Yellow Pages, YP wants to remind people it's a good source for local advice online as well as in hulking-book form. To do so, it's been rolling…

How Art Basel Miami Beach Became a Major Draw for Marketers

Luxury mags and sponsors flock to art fair

Every winter, the fashion crowd—bloggers, editors, well- heeled customers—descends on a certain American city for a week of seemingly nonstop parties, many hosted by top-tier luxury magazines and sponsored by…

Infographic: What Motivates and Agitates Mom Bloggers

How (and how much) do they get paid?

For marketers, blogging moms have long been a mysterious and massively influential group that can seem difficult to decode. The reason is relatively simple: No two bloggers are alike. Each…

Fashion Bloggers See a Missed Opportunity to Monetize Instagram Posts

Why aren’t links allowed?

In the coming weeks, Instagram will start rolling out its first ads in the form of promoted posts within members’ feeds. But numerous marketers maintain that the service is still…

Duane Reade and Papa John's Sales Data Show Promise for Twitter Commerce

Brands move needle with paid and organic tweets

Twitter is starting to make some noise about getting more retailers to use its platform for social commerce. Given the up and downs that merchants have had on Facebook in recent…

Details Uses Bloggers for Native Advertising

Helps brands like A/X Armani Exchange, Prada promote fall looks

In the latest example of a publisher blurring the line between advertising and editorial, Details is tapping its Details Network, a collective of 150 men’s style bloggers who share their work…

Hillary Frey Named Yahoo News Editor in Chief

Former 'Adweek' staffer promises to make portal's content less bloggy

Yahoo just can't seem to stay out of the news this week. On Wednesday (July 18) it announced Hillary Frey will take the reins as editor in chief of Yahoo…

Patch Hires Brooklyn Blogger Liena Zagare

She brings hyperlocal expertise to the network of sites

AOL’s Patch network has hired Brooklyn blogger Liena Zagare as its national community editor as part of an ongoing effort to strengthen community engagement with its 800 hyperlocal sites. Patch,…

Arianna v. Tasini Now a Blog Fight

Huffington says Tasani gushed about site in email before going to court

A sarcastic and dismissive Arianna Huffington has taken to openly mocking a lawsuit filed by labor activist Jonathan Tasini, calling it "utterly without merit" and marked by "utter cynicism" while also…