Topic: Blake Callaway

How Portlandia's Social Effort Pounced on Lame Super Bowl Game

Grew Twitter following by 25%

Super Bowl XLVIII, a bona fide bore, improbably ended up being the most-viewed TV program in American history. But perhaps it was the perfect storm for social media marketing, as…

Strange Ads Promote an Author Who Isn't Real and a Book That Doesn't Exist

Who is Eric Jonrosh?

IFC's upcoming The Spoils of Bablyon, a comedy miniseries that spoofs serious miniseries, is based on a book that seems to be sold out in Hudson News stores around the…