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Topic: Bing

Microsoft Celebrates the Heroic Women of 2013 in Inspirational Bing Ad Ladies of the year

Microsoft took a different approach this time with its year-end roundup for Bing. Instead of simply copying Google's Zeitgeist with its own year in review, it focused instead on the…

January 3, 2014, 8:47 AM EST

This Man Is Not Alex Bogusky. And That's OK How Andrew Keller is reshaping CP+B

The first time Andrew Keller interviewed at Crispin Porter + Bogusky, in 1996, Alex Bogusky didn’t give him the gig. “Alex used to have a trick interview question, which was basically,…

October 21, 2013, 10:30 PM EDT

Microsoft Advertising Should Survive Reorg, for Now Insiders bracing for changes

Will Microsoft Advertising survive the company’s impending reorganization? Probably. But insiders are bracing for staffing reductions and reshuffling, with many wondering whether this shake-up will lead to CEO Steve Ballmer…

July 10, 2013, 5:12 PM EDT

If Publishers Fail to Self-Regulate Native Ads, FTC May Step In Problem of how to define

BuzzFeed is famous for it, Facebook and Twitter embraced it, and The Atlantic got blasted for it. Native advertising may be all the rage, but if brands and publishers aren’t…

July 10, 2013, 7:08 AM EDT

FTC Warns Search Engines to Better Distinguish Ads From Search Results Letters sent to Google, Bing, Yahoo and 21 others

Search engines, like Google and Bing need to make sure users can easily distinguish between paid and actual search results, or they could run afoul of the Federal Trade Commission. As…

June 25, 2013, 2:48 PM EDT

Klout Perks Crosses 1 Million Claims, More Than 400 Campaigns Company considering sponsored answers product with Bing

Nearly three years after Klout launched Klout Perks as its first paid product for brands—letting marketers like Chevy reward influential users with offers like a weekend-long test drive—more than one…

May 13, 2013, 1:05 PM EDT

Mobile Advertising Skyrocketed 111% Last Year IAB report also reveals big growth for digital video

Mobile advertising spend jumped 111 percent to $3.4 billion during 2012, per an Interactive Advertising Bureau report today, accounting for 9 percent of all digital ad revenue last year. It…

April 16, 2013, 11:00 AM EDT

Best March Madness Promoted Tweets So Far Nike, Capital One and Bing score, while Walmart air-balls

Say that Valparaiso upsets Michigan State or Harvard takes out heavily-favored New Mexico in today's first round of the NCAA Tournament. There's almost no question that #Valparaiso and #Harvard would…

March 21, 2013, 12:07 PM EDT

Google Search Exec Questions Facebook Graph Search Also discusses ambitions to recreate Star Trek

Facebook CEO Mark Zuckerberg has made a point of stressing that the social network’s Graph Search is not a Web search engine along the lines of Google. Rather than scan…

March 10, 2013, 2:27 PM EDT

Top 10 Commercials of the Week: Nov. 30 - Dec. 7 Internet Explorer trolls itself, Santas go surfing, and GE gets the robots moving

This week, Bing bashed Google for "Scroogling" your holiday shopping searches, StubHub's ticket tree mourned its piney and formerly ornamented cousin, and Expedia unleashed a rare commercial that will have…

December 7, 2012, 10:04 AM EST

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