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Topic: Big Spaceship

Despite Wall Street's Impatience, Twitter's First CMO Will Have to Play the Long Game

No quick fixes, agency execs say

Twitter is looking for a chief marketing officer a couple months after Anthony Noto, its chief financial officer, took over marketing on what turned out to be a temporary basis.…

How This 100-Person Brooklyn Agency Plucked a Major Strategist From R/GA

Andrea Ring boards Big Spaceship

A funny thing happened in June when Big Spaceship CEO Michael Lebowitz was picking the brains of R/GA veteran and planning chief Andrea Ring about potential candidates to fill his…

As Media Consumption Becomes Liquid Across Platforms, Brands Better Learn How to Surf

New IAB report spotlights trend

Today's consumer is crossing screens, jumping between smartphones and laptops and smart TVs, watching short- and long-form video at a steady clip, and consuming news, information and entertainment at a…

Big Spaceship Has Found Its First Chief Creative Officer

Cedric Devitt joins from MRY

Big Spaceship has reached within MRY and found its first chief creative officer, Cedric Devitt.  Devitt will join the nearly 90-person Brooklyn office of Big Spaceship on March 9. He will…

Droga5 Grows Its Chobani Business

Shop adds social, digital responsibilities

Chobani has expanded its relationship with Droga5 to include social and digital responsibilities, three months after the agency assumed a lead creative role. The Greek yogurt marketer said that while Droga5…

Hirsch Is CTO at Publicis Kaplan Thaler

Had been Big Spaceship partner

Joshua Hirsch has been named evp, chief technology officer at Publicis Kaplan Thaler, joining the agency from Big Spaceship, where he was partner, minister of technology. The appointment comes as the…

NYC Digital Agencies Work Around Sandy

Makeshift apartment offices, carpooling help shops endure aftermath

In the two days since Hurricane Sandy slammed New York City, digital ad agencies in flooded Lower Manhattan and across the East River in Brooklyn haven’t stopped working. With public…

Voice: West Coast, Meet East Coast

Randall Rothenberg on the divide that still exists between Silicon Valley and Madison Ave.

This summer, I hosted a trip for Madison Avenue’s digital elite—and Brooklyn’s too—to meet the leaders of Silicon Valley on the tech industry’s Northern California turf. The idea was to…

The Tween Machine

She is influential and already knows more about technology than you ever will. And she has marketers in her sway

Her toys have been relegated to the back of the closet. She knows the lyrics to every Katy Perry and One Direction tune. She finds Charlie the Unicorn hysterical, rates…

After AKQA Sale, LBi Steps Into Agency Acquisition Limelight

Holding companies zeroing in on formidable European indie, sources say

While AKQA’s sale to WPP this week may represent the last major privately held digital agency entering corporate waters, industry players say holding companies will continue to cast their nets…

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