Topic: Big 12 Conference

College Football Is Kicking Off With an Unprecedented PSA Blitz

Focus on player safety

It’s one thing for futurist Malcolm Gladwell to push for killing off college football because it might damage a player’s brain—he’s a nerdy Canadian, after all. But when pro football…

Hook 'em Horns: Longhorn Network Rustles Up First Carriage Deal

Startup eyes Time Warner Cable, Comcast

With mere hours to go before it goes live, ESPN’s Longhorn Network at long last is beginning to make some headway with distributors, cutting a deal with Verizon’s FiOS TV.…

Pac-12 to Kick Off Homegrown TV Unit

National network and six RSNs will launch in 2012

Pacific-12 commissioner Larry Scott on Wednesday announced the launch of the athletic conference’s own television unit, a suite that will include a national cable TV network and a half-dozen regional…