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Topic: Betabrand

Hey Developers, Unlike HP, Betabrand Doesn't Give a Crap What You Wear

Comical video plays off dress code flap

If you've got killer programming chops and a closet full of ill-advised sartorial selections, Betabrand might be the workplace for you. HP took some heat this week for reportedly telling enterprise…

10 Branded Content Masters Who Make It OK to Love Marketing

The icons of an emerging industry

Most marketers these days have become big believers in the power of branded content, but that's not to say many of them are very good at it. As part of…

Want a Short-Sleeve Dress Shirt Covered in Poo Emojis? Of Course You Do

Betabrand is producing 800 and starting on a 'poo dress for women'

This is truly a golden age for the poo emoji, that fecund swirl who's become the messaging embodiment of all things odious. For proof, look no further than Betabrand's popular "Poo Emoji…

Santa 'Sleighs' Dracula in Betabrand's Murderous Video Game About Christmas Creep

Kringle cannot be stopped

Betabrand satirizes Christmas creep in its first video game, Santa Sleighs Halloween, as you play as Mr. Claus armed with a blunderbuss and a candy cane shiv. Your mission? To…

Crotches Are King in Betabrand's Test of 30 Different Ad Photos

This shot racked up big numbers on Twitter, Facebook

Advertising lore would have us believe that attractive women are the key to getting either gender to linger longer on your ad. But in digital, could it be that the…

Show Your True Colors With Betabrand's Gay Jeans

Clever use of materials, with diversity stitched right in

"It's proof that some denim really is just born that way," Steven B. Wheeler, lead designer at Betabrand, says in this promo for the fashion company's Gay Jeans. What's cool about…

Each Model for Betabrand's New Spring Collection Has a Ph.D.

'Smart fashions' sported by highly educated women

Betabrand, an online retailer of crowdsourced clothing, just launched its spring line, and the company decided to take a different approach to marketing the new looks: Each of the models…

Santa Claus Meets Jabba the Hutt in Retailer's Horrifying In-Store Holiday Display

Family photos at Betabrand!

Santa-themed retail displays are everywhere at this time of year, but sometimes you run across one that truly captures the mood of the season—like this sprawled-out, morbidly obese Kris Kringle…

Profiting From Hoodiegate

Chris Lindland talks about timing, humor and other secrets of 'viral clothing.'

If that old saw about everyone getting his 15 minutes of fame is true, Betabrand CEO Chris Lindland got his the other week during the Facebook IPO. It started with…

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