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Topic: Betabrand

Crotches Are King in Betabrand's Test of 30 Different Ad Photos This shot racked up big numbers on Twitter, Facebook

Advertising lore would have us believe that attractive women are the key to getting either gender to linger longer on your ad. But in digital, could it be that the…

May 15, 2014, 9:49 AM EDT

Show Your True Colors With Betabrand's Gay Jeans Clever use of materials, with diversity stitched right in

"It's proof that some denim really is just born that way," Steven B. Wheeler, lead designer at Betabrand, says in this promo for the fashion company's Gay Jeans. What's cool about…

April 17, 2014, 2:07 PM EDT

Each Model for Betabrand's New Spring Collection Has a Ph.D. 'Smart fashions' sported by highly educated women

Betabrand, an online retailer of crowdsourced clothing, just launched its spring line, and the company decided to take a different approach to marketing the new looks: Each of the models…

March 11, 2014, 12:07 PM EDT

Santa Claus Meets Jabba the Hutt in Retailer's Horrifying In-Store Holiday Display Family photos at Betabrand!

Santa-themed retail displays are everywhere at this time of year, but sometimes you run across one that truly captures the mood of the season—like this sprawled-out, morbidly obese Kris Kringle…

December 10, 2013, 12:00 PM EST

Profiting From Hoodiegate Chris Lindland talks about timing, humor and other secrets of 'viral clothing.'

If that old saw about everyone getting his 15 minutes of fame is true, Betabrand CEO Chris Lindland got his the other week during the Facebook IPO. It started with…

June 6, 2012, 6:14 AM EDT

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