Bertrand Cesvet | Adweek Bertrand Cesvet | Adweek
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Topic: Bertrand Cesvet

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A Changing of the Guard on Absolut Sid Lee supplants TBWA as global creative lead

Sid Lee has knocked TBWA off its perch as lead global creative agency on Absolut. The changing of the guard comes six months after Absolut asked Sid Lee to tackle a…

December 7, 2012, 10:49 AM EST

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