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Topic: Bertrand Cesvet

Sid Lee Looks to Expand Into Asia With Its Sale to Hakuhodo

Agency now has 6 offices

Sid Lee's desire to enter the Asian market drove its decision to sell today to Kyu, the operating unit of Hakuhodo in Japan. The Montreal-based agency, which opened in 1993, already…

A Changing of the Guard on Absolut

Sid Lee supplants TBWA as global creative lead

Sid Lee has knocked TBWA off its perch as lead global creative agency on Absolut. The changing of the guard comes six months after Absolut asked Sid Lee to tackle a…

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