Topic: Benjamin Moore

Benjamin Moore Debuts Its Biggest Ad Campaign Ever

$50 million effort led by The Martin Agency

Benjamin Moore is launching its most aggressive advertising campaign ever, spending $50 million to differentiate the brand in a commodity category where paint increasingly is just seen as color on…

David Melançon's Splash of Color for Benjamin Moore

2014 Brand Genius winner for home

How to put a fresh spin on a reliable, well-regarded staple on hardware store shelves for the past 131 years? To hear David Melançon tell it, the biggest challenge he…

Now Your Whole House Can Be a Shrine to Fenway's Green Monster, Thanks to Benjamin Moore

Red Sox fans, rejoice

For many Red Sox fans, the only thing more iconic about Fenway Park than chanting "Yankees suck" is the Green Monster, and now you can bring a taste of that…

Adweek's Top 10 Commercials of the Week

Brands find their spooky side, and the iPad Air finds an unexpected place to hide

Honda's new illusory ad from mcgarrybowen shows the CR-V 1.6 i-DTEC Diesel traversing a surreal landscape of complex and cool visual effects. It's a pretty wild ride, packed with imagery…

Benjamin Moore Paints It Black With a Halloween Prank at a Haunted Hotel

Martin ambushes the pros

IDEA: Get the job done right, and get out. Painters like to work quickly—and no more so than when the job site is a spooky, abandoned hotel where centuries-old ghosts…

Benjamin Moore has every color you'd want

In a famous scene in Mr. Blandings Builds His Dream House, the Myrna Loy character gives the painter elaborately detailed instructions about the color she wants for each room—for…