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Topic: Beneful

Purina Down to Finalists in Beneful Search Last dog food brands at Fallon

Nestlé is down to two agency finalists to handle creative responsibilities for its Purina Beneful dog food, sources said. The brand has been at Fallon, which did not defend. Spending for…

February 27, 2014, 3:46 PM EST

Purina's Beneful Goes for Maximum Viral Appeal With Dog-Operated Rube Goldberg Device Your move, cats

Wook at the poochies! Wook at the widdle poochie-woochies! What else do I really need to say about Deep Focus's "Dog Goldberg Machine" commercial for Purina's Beneful dog-food brand? It's…

July 8, 2013, 10:22 AM EDT

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