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Topic: Belgium

Here's the First Branded Mannequin Challenge Video That's Really Worth Watching

Entry from Belgium puts powerful twist on viral craze

A few brands and agencies have tried the Mannequin Challenge, but here's one that has a powerful and compelling message to impart.  The video below is set to Sremmurd's "Black Beatles." In…

How This Agency Got a Deceased Author to Sign Books at a Book Fair

A signature for when you can't be there

Literary fans love a good book signing. But absent the actual author, the next best thing might be an autograph from a mechanical arm in his or her own style. That,…

Props No More, Ikea's Catalog Models Have Become Delusional Fame Seekers

Who are the real stars here?

The humans sprinkled throughout the Ikea catalog traditionally have been pure background material, a supporting cast to the furniture and other brand goods for sale. But no longer! In this spot…

This Lovely Campaign Is Helping Restaurants in Brussels Recover After the Attacks

Peace signs with cutlery

The restaurant business in Brussels has been suffering tremendously since the terrorist attacks of March 22. The bankruptcy rate of eateries in the city has increased by 1500 percent since…

Ikea Creates a Photo App That Lets You Take Only One Picture Ever

Bringing thoughtfulness back to the art form

Ikea Belgium wants to save what it considers the dying art of photography ... by creating an app that only lets users snap one picture.  Titled "Klikk" (or "Click," in Dutch),…

At 90, Godiva Proudly Looks Back as It Charts a Path Forward

The Belgian chocolatier has a lauded history but needs to court younger buyers

BRUSSELS, Belgium—A month before attending to much more tragic business here in the Belgian capital, Didier Reynders arrived as a guest of honor at a luxurious and playful 90th birthday…

Air France Delays Its New Ad Campaign After Brussels Terrorist Attacks

Underscores brands' need to be nimble during tragedies

Air France was supposed to launch a new ad campaign on Tuesday in its home country but decided to hold it back after the terrorist attacks in Brussels, Belgium, the…

Belgium's Top Ad Execs Are Donating Sperm and Eggs to Ensure the Nation's Creative Future

Your soldiers never had a nobler cause

People will do anything to protect a legacy. And Belgium is taking that to the next level. The country is extremely proud of its creative reputation. In four years, it has…

Ad of the Day: This Sappy Christmas Love Story Suddenly Veers Hilariously Off Course

Mobistar's off-kilter greetings from Publicis

Here's a very special love-at-first-sight Christmas campaign from Belgian cellular company Mobistar. Two spots, brought to you by Publicis in Brussels, tell the same story from different perspectives—one his, one hers.…

How This Agency Used Ad Blockers to Recruit the Kind of Creatives It Wanted to Hire

Embracing the problem instead of denying it

Generally speaking, a challenge that disrupts your business model is a chance to invent whole new ones. The Internet—and all the disruption-enabling goodies it's brought with it, like ad blocking—has…

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