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Topic: Being

There Are 4 Big Winners in Kraft's Agency Consolidation

Their gains come at the expense of 8 shops

Some pretty good agencies are getting swept out in Kraft's move to consolidate creative responsibilities on its brands at four main roster shops. Gone are Droga5, Wieden + Kennedy, The Martin…

Ad of the Day: This Nonprofit's Empowering Takedown of Prejudice Hits All the Right Notes

Asta Philpot turns to song

You may remember Asta Philpot. Born with a physical disability called arthrogryposis, he became something of a folk hero in England (with help from a 2007 BBC documentary) by advocating…

Ad for Popped Wheat Thins Has the World's Slowest Airborne Police Chase

He's getting away!

Wheat Thins revisits the golden age of ballooning in this weird spot from New York agency Being for the cracker brand's new air-popped snacks. Why they went with cops trying to…

Kraft's Zesty Guy Returns to Sell More Dressing by Undressing

Million Mom backlash fails to get his shirt on

Kraft is bringing back the Zesty Guy for a new series of print ads, despite (or more likely because of) the backlash the brand received last time around from conservative…

Mr. Peanut, Motivational Speaker, Wants You to Respect the Nuts

New ads are packed with protein and innuendo

Planters has reinvented Mr. Peanut yet again, this time as a motivational speaker—voiced by Bill Hader, no less—who seems strangely obsessed with the magical power of his nuts. Each video…

The World's Best Commercials, 2012-13

See the top 21 winners in Film and Film Craft from Cannes

It was a long haul of judging for Sir John Hegarty, Joe Pytka and their jury teams at the Cannes Lions International Festival of Creativity last week. Hegarty's Film Lions jury…

Kraft Salad Dressing Ad Gets Best Present Ever: A Slap From One Million Moms

Fury over zesty, naked picnic

Kraft's saucy ad campaign (via ad agency Being) for its Zesty Italian salad dressing launched in early April, but it's taken a rebuke from One Million Moms to give it…

Paris Agency Introduces Come4.org, a Porn Site Devoted to Charity (NSFW)

Explicit Web film tells Asta Philpot's story

What if being bad could do some good? That's the question asked by Come4.org, which describes itself as "the first user-generated, nonprofit pornography site devoted to funding charitable and ethically…

Did Kraft Swipe Sauza Tequila's Schtick and Its Spokesman?

Zesty salad guy is also Sauza's new lifeguard

Sauza Tequila had a major hit last year with its "Make It With a Fireman" video, starring Thomas Beaudoin—which reached No. 15 on YouTube's list of the 20 most watched…

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