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Topic: Being

Ad for Popped Wheat Thins Has the World's Slowest Airborne Police Chase He's getting away!

Wheat Thins revisits the golden age of ballooning in this weird spot from New York agency Being for the cracker brand's new air-popped snacks. Why they went with cops trying to…

April 10, 2014, 2:18 PM EDT

Kraft's Zesty Guy Returns to Sell More Dressing by Undressing Million Mom backlash fails to get his shirt on

Kraft is bringing back the Zesty Guy for a new series of print ads, despite (or more likely because of) the backlash the brand received last time around from conservative…

August 16, 2013, 8:06 AM EDT

Mr. Peanut, Motivational Speaker, Wants You to Respect the Nuts New ads are packed with protein and innuendo

Planters has reinvented Mr. Peanut yet again, this time as a motivational speaker—voiced by Bill Hader, no less—who seems strangely obsessed with the magical power of his nuts. Each video…

August 15, 2013, 8:18 AM EDT

The World's Best Commercials, 2012-13 See the top 21 winners in Film and Film Craft from Cannes

It was a long haul of judging for Sir John Hegarty, Joe Pytka and their jury teams at the Cannes Lions International Festival of Creativity last week. Hegarty's Film Lions jury…

June 25, 2013, 8:59 AM EDT

Kraft Salad Dressing Ad Gets Best Present Ever: A Slap From One Million Moms Fury over zesty, naked picnic

Kraft's saucy ad campaign (via ad agency Being) for its Zesty Italian salad dressing launched in early April, but it's taken a rebuke from One Million Moms to give it…

June 17, 2013, 4:17 AM EDT

Paris Agency Introduces Come4.org, a Porn Site Devoted to Charity (NSFW) Explicit Web film tells Asta Philpot's story

What if being bad could do some good? That's the question asked by Come4.org, which describes itself as "the first user-generated, nonprofit pornography site devoted to funding charitable and ethically…

April 30, 2013, 10:32 AM EDT

Did Kraft Swipe Sauza Tequila's Schtick and Its Spokesman? Zesty salad guy is also Sauza's new lifeguard

Sauza Tequila had a major hit last year with its "Make It With a Fireman" video, starring Thomas Beaudoin—which reached No. 15 on YouTube's list of the 20 most watched…

April 4, 2013, 8:23 AM EDT

Ad of the Day: Wheat Thins People (and puppets) go crackers for the Nabisco snack in Being's latest spots

Wheat Thins has a sense of humor. Stephen Colbert famously mocked, on the air, the exhaustive memo he had gotten from Nabisco detailing exactly how Wheat Thins should be presented on…

April 3, 2013, 12:46 PM EDT

Shirtless Hunk Heats Up the Kitchen in Kraft's Ads for Zesty Italian Dressing You'll have what he's having

Can salad dressing be sexy? Well, Kraft will settle for zesty. A new campaign for Kraft Zesty Italian dressing from the Playa del Rey, Calif., office of Being features a…

April 1, 2013, 10:16 AM EDT

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