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Topic: Beer

Miller High Life Celebrates the Least Interesting Man in the World 'I Am Rich' ads go for everyman appeal

Miller High Life would like you to meet Rich, the least interesting man in the world. The champagne of beers, absent on national TV since 2012, is returning to the airwaves…

April 15, 2014, 9:41 AM EDT

Most Interesting Man Eclipsed by Fake Bobsledders in New Dos Equis Ad But at least they're talking about him

The Olympic athletes in this Dos Equis ad may just be actors (the Olympics won't let non-sponsors use legit athletes for advertising), but they still end up being the stars…

February 14, 2014, 10:14 AM EST

These Beer Ads Aren't Afraid to Celebrate the Stupid Fun Fueled by Beer Carlton Dry embraces harmless idiocy

When guys get together and have a few drinks, things tend to get a little stupid. That's a fact most alcohol marketers would prefer not to highlight, lest advocating stupid…

December 13, 2013, 10:52 AM EST

Anheuser-Busch InBev Settles With DOJ Settlement creates third largest beer maker

Anheuser-Busch InBev has reached a settlement with the Department of Justice over the beer maker's $20.1 billion deal to buy the remaining shares of Grupo Modelo, makers of Corona. The DOJ…

April 19, 2013, 1:37 PM EDT

Big Beer Brands Are Fooling Us With Their Crafty Looks Indie brewers want transparency

It’s a lazy Saturday afternoon, and here we sit in a Whole Foods quaffing pints of creamy craft beer—Old No. 38 Stout from North Coast Brewing in Fort Bragg, Calif.,…

March 31, 2013, 9:43 PM EDT

Miller Lite Teams With Nascar Twitter Star on Charity Effort Brad Keselowski and brewer launch cool crowdsourcing campaign

Miller Lite sponsors Nascar driver Brad Keselowski, and today the brand is announcing a digital cause-marketing campaign, "Get on the 2," giving racing fans the chance to appear on his…

February 22, 2013, 2:19 PM EST

Beer Brand Rebuffs Nickelback’s Coin, Goes Viral Two Years Later SMB turns down music video appearance, hopes fortuitous buzz garners new markets

A craft beer brand’s blog post—after gathering virtual dust for two years—went viral this week once being unearthed by a Reddit user. Dark Horse Brewery, based in Marshall, Mich., announced…

June 28, 2012, 2:59 PM EDT

DDB Behind 'Ethel's Brew' Cannes craft beer part of agency's elaborate self-promotion

It was all a sham. What, you say? Ethel's Brew. What, you say? Ethel's Brew—the allegedly Brooklyn-grandma-crafted beer you, if you were among the advertising hordes that descended on Cannes…

June 27, 2012, 4:30 PM EDT

FTC Broadens Study of Alcohol Advertising Agency eyeing ads seen by underage audiences

For the first time, the Federal Trade Commission is requiring the major alcoholic beverage advertisers to detail their use of digital marketing and data collection practices. The move is part of…

April 12, 2012, 1:58 PM EDT

Brewers Tap Hispanic Consumers Industry proposes a toast

American brewers are directing their attention to a demographic that they hope will be the answer to a third consecutive year of declining sales volume. MillerCoors, Anheuser-Busch InBev, Heineken, and…

July 12, 2011, 4:51 AM EDT

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