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Topic: Beer

Bud Light Leaves BBDO, Moves U.S. Business to Wieden + Kennedy

Corona's global business goes to W+K, too

Wieden + Kennedy in New York has won the creative business of America's largest beer brand, Bud Light. And owner Anheuser-Busch InBev has also tapped the agency's Amsterdam office to…

Quiz: Do You Know Your Beer Brand Taglines?

Celebrate the Fourth with the king of beers, or the champagne of beers, or...

God bless America, because the Fourth of July is almost upon us. What better way to celebrate your love for the good old USA than with a few backyard barbecues,…

How Narragansett Beer Rebuilt Its Brand With a Meager $100,000 Media Budget

Deep roots and word of mouth

It's not often that a 125-year-old brand can reinvigorate itself without a complete reinvention. But that's what Narragansett Brewing Company has been able to do. With a shoestring media budget…

Think You Won't Like Newcastle Brown Ale? Newcastle Thinks You're an Idiot

Building a wise-cracking campaign around a negative

If you've never had the pleasure of drinking a Newcastle Brown Ale you might well think it's a heavy, bitter beer. You would also be dead wrong, Newcastle says—and the…

How Heineken’s Special Blend of Storytelling and Science Won the Day

Brewer takes home Cannes' top marketing award

Most marketers are thrilled when they get top recognition once at the Cannes Lions International Festival of Creativity, never mind taking the Marketer of the Year award home twice in…

Welcome to Whatever, USA, Bud Light's Big Party for a Few Fans

Festival kicks off today; brand sees benefits beyond attendees

Last year Bud Light took experiential marketing to a new level with its secret party town, Whatever, USA, which turned Crested Butte, Colo., into a giant, all-expenses-paid beer bash for…

This Pabst Blue Ribbon Fan Art Will Appear on 6 Million Cans

Contest drew more than 500 submissions

Pabst Blue Ribbon is generally known for its no-frills approach to classic can design and, you know, beer in general. But soon its tall boys will be sporting a pretty…

Infographic: Here's Just How Much Crappy Beer Americans Are Drinking

The unbearable lightness of being mainstream

Sure, we Americans drink a whole lot of light beer, but do you realize just how much? The infographic below from the team at alcohol-fueled site VinePair shows the staggering scope of…

My Goodness, a Blonde Guinness!

Brewer hopes new lager will expand its appeal in the U.S.

Like so many foreigners before it, Ireland’s most famous beer brand is hoping that an all-American look will make it more popular in the U.S. Guinness will debut a Blonde American…

David Duchovny Daydreams of Life as a Russian in Beer Ad Exalting the Motherland

Serious? Satire? Lengthy spot tries for both

Is Special Agent Mulder looking to defect? In a decidedly unexpected career move, David Duchovny appears in this two-and-a-half minute rah-rah-Russia commercial for Siberian Crown beer. The spot's schmaltzy patriotism and…

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