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Topic: Beer

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Anheuser-Busch InBev Settles With DOJ Settlement creates third largest beer maker

Anheuser-Busch InBev has reached a settlement with the Department of Justice over the beer maker's $20.1 billion deal to buy the remaining shares of Grupo Modelo, makers of Corona. The DOJ…

April 19, 2013, 1:37 PM EDT

Big Beer Brands Are Fooling Us With Their Crafty Looks Indie brewers want transparency

It’s a lazy Saturday afternoon, and here we sit in a Whole Foods quaffing pints of creamy craft beer—Old No. 38 Stout from North Coast Brewing in Fort Bragg, Calif.,…

March 31, 2013, 9:43 PM EDT

Miller Lite Teams With Nascar Twitter Star on Charity Effort Brad Keselowski and brewer launch cool crowdsourcing campaign

Miller Lite sponsors Nascar driver Brad Keselowski, and today the brand is announcing a digital cause-marketing campaign, "Get on the 2," giving racing fans the chance to appear on his…

February 22, 2013, 2:19 PM EST

Beer Brand Rebuffs Nickelback’s Coin, Goes Viral Two Years Later SMB turns down music video appearance, hopes fortuitous buzz garners new markets

A craft beer brand’s blog post—after gathering virtual dust for two years—went viral this week once being unearthed by a Reddit user. Dark Horse Brewery, based in Marshall, Mich., announced…

June 28, 2012, 2:59 PM EDT

DDB Behind 'Ethel's Brew' Cannes craft beer part of agency's elaborate self-promotion

It was all a sham. What, you say? Ethel's Brew. What, you say? Ethel's Brew—the allegedly Brooklyn-grandma-crafted beer you, if you were among the advertising hordes that descended on Cannes…

June 27, 2012, 4:30 PM EDT

FTC Broadens Study of Alcohol Advertising Agency eyeing ads seen by underage audiences

For the first time, the Federal Trade Commission is requiring the major alcoholic beverage advertisers to detail their use of digital marketing and data collection practices. The move is part of…

April 12, 2012, 1:58 PM EDT

Brewers Tap Hispanic Consumers Industry proposes a toast

American brewers are directing their attention to a demographic that they hope will be the answer to a third consecutive year of declining sales volume. MillerCoors, Anheuser-Busch InBev, Heineken, and…

July 12, 2011, 4:51 AM EDT

Beck's Launches Virtual Art Galleries 'Green Box Project' funds mobile-powered installations

Beck’s beer fancies itself a patron of the arts. Eager to associate itself with what it sees as the cool crowd—or in the words of the import brand, “independent thinkers”—Beck’s has…

July 5, 2011, 10:50 AM EDT

Royal Wedding Beer a Stiff Drink It has Viagra in it!

Apparently the newest crown jewels are little blue diamonds. To commemorate the Royal Wedding this Friday, the British brewery BrewDog has produced a Viagra-laced pale ale called “Royal Virility Performance.” Three…

April 26, 2011, 6:35 AM EDT

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