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Topic: Beer

How Budweiser Ditched Its Old Look and Crafted a New Visual Identity

A 140-year-old brand's makeover

What goes into giving a major marketer like Budweiser a top-to-bottom makeover of its core product? The entirety of the beer behemoth's visual identity—packaging, logo, typography and more—recently got a…

5 Ways the AB InBev-SABMiller Mega Merger Could Change the Beer Industry Forever

Competition, acquisitions and more

News that Anheuser-Busch InBev, the world's largest beer company, and SABMiller, AB's top competitor, have reached a deal in which AB InBev is purchasing SABMiller for the hefty sum of…

Budweiser and Miller Parent Companies Agree to Merge in $104 Billion Deal

Tentative offer hinges on regulatory approval

Looks like Anheuser-Busch InBev, the world's largest beer company, and SABMiller, its top competitor, will indeed join forces to create one giant beer company. SABMiller previously rejected at least three offers…

After a Rocky Summer, MillerCoors Hires 72andSunny as Its New Creative Agency

MDC shop succeeds Cavalry

72andSunny has won the competition for MillerCoors' creative assignment, marking the agency's return to the beer category. The Los Angeles agency, a unit of MDC Group, bested Deutsch and 180 L.A.…

This Week’s Must-Haves: a Remote That Looks and Acts Like a Smartphone

Plus, a monitor that'll make you breathe easier

This week, Adweek is highlighting some nifty devices and accessories that should help you relax in the comfort of your own home. Have a look!

Craft Brewer Lagunitas Says Heineken Deal Marks the End of Its 'Startup' Phase

Founder sees move as a chance at expansion, not selling out

Lagunitas founder Tony Magee knows how it sounds when you hear a craft brewer is selling a 50 percent stake to a global powerhouse like Heineken. But he insists this…

Bad Day on Social Media? Ads for High-Alcohol Beer Suggest Drowning Your Sorrows

An appeal to modern self-pity

No one inspires sympathy quite like a guy who spots his girlfriend on Tinder while shopping around on the the dating app himself. A new campaign from Brazilian agency Candy Shop…

Ad of the Day: France's Kronenbourg Crosses the Channel and Gorgeously Trolls the U.K.

A tasty, bitter campaign

The England-France rivalry lives on, and this week's fuel to a long-simmering feud is a charmingly duplicitous campaign from French brewer Kronenbourg 1664. Back in June, French national and former Manchester…

Bud Light Leaves BBDO, Moves U.S. Business to Wieden + Kennedy

Corona's global business goes to W+K, too

Wieden + Kennedy in New York has won the creative business of America's largest beer brand, Bud Light. And owner Anheuser-Busch InBev has also tapped the agency's Amsterdam office to…

Quiz: Do You Know Your Beer Brand Taglines?

Celebrate the Fourth with the king of beers, or the champagne of beers, or...

God bless America, because the Fourth of July is almost upon us. What better way to celebrate your love for the good old USA than with a few backyard barbecues,…

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