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Topic: Beats Music

Brands Go Digital in Extended Sponsorships With Music Festivals

On-site and online activations enhance concert experience

Summer music festivals are sometimes viewed as one-off marketing events that give brands a quick boost in awareness. But new campaigns from Jim Beam, Microsoft and Beats Music are making…

Apple Will Pay $3 Billion for Beats Electronics

Tech giant confirms largest-ever acquisition

Apple has confirmed to the The New York Times that it will purchase Beats Electronics for $3 billion.  Rumors had begun to swirl about an acquisition in early May when the Financial…

Will Beats Help Apple Solve Its Millennial Problem?

The next episode for the tech giant

Apple's rumored decision to purchase Beats Electronics for a vast $3.2 billion has puzzled many across the tech sphere. But, there may be a simple answer: Purchasing the Jimmy Iovine…

7 Concerns About the Apple-Beats Deal

But there's apparently $1 billion reasons Dr. Dre loves it

With Apple reportedly buying his music brand, Dr. Dre is ready for the billionaire title, or as R&B singer Tyrese Gibson said in a video posted online, "The Forbes list…

Report: Apple Buying Beats Electronics for $3.2 Billion

Would be largest acquisition for company to date

Apple is in talks to acquire Beats Electronics for $3.2 billion, the Financial Times reported on Thursday. If the Silicon Valley giant does end up buying the Jimmy Iovine and Dr.…

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