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Topic: Beats Music

Brands Go Digital in Extended Sponsorships With Music Festivals On-site and online activations enhance concert experience

Summer music festivals are sometimes viewed as one-off marketing events that give brands a quick boost in awareness. But new campaigns from Jim Beam, Microsoft and Beats Music are making…

July 15, 2014, 9:12 AM EDT

Apple Will Pay $3 Billion for Beats Electronics Tech giant confirms largest-ever acquisition

Apple has confirmed to the The New York Times that it will purchase Beats Electronics for $3 billion.  Rumors had begun to swirl about an acquisition in early May when the Financial…

May 28, 2014, 6:34 PM EDT

Will Beats Help Apple Solve Its Millennial Problem? The next episode for the tech giant

Apple's rumored decision to purchase Beats Electronics for a vast $3.2 billion has puzzled many across the tech sphere. But, there may be a simple answer: Purchasing the Jimmy Iovine…

May 9, 2014, 6:50 PM EDT

7 Concerns About the Apple-Beats Deal But there's apparently $1 billion reasons Dr. Dre loves it

With Apple reportedly buying his music brand, Dr. Dre is ready for the billionaire title, or as R&B singer Tyrese Gibson said in a video posted online, "The Forbes list…

May 9, 2014, 5:03 PM EDT

Report: Apple Buying Beats Electronics for $3.2 Billion Would be largest acquisition for company to date

Apple is in talks to acquire Beats Electronics for $3.2 billion, the Financial Times reported on Thursday. If the Silicon Valley giant does end up buying the Jimmy Iovine and Dr.…

May 8, 2014, 6:44 PM EDT

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