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Topic: Beats by Dre

Michael Phelps, Businessman: The World's Greatest Olympian Writes His Second Act

His future as a husband, father, endorser and entrepreneur

Michael Phelps had a better 2016 than you. He got married. He had his first child. He starred in the year's best ad—an elegiac masterpiece by Droga5 for Under Armour. And…

Ad of the Day: Beats by Dre's All-Star Athletes Rock Out to White Stripes' 'Seven Nation Army'

23 global superstars in one high-octane spot

Beats by Dre has a proud history of tapping into sports superstars, going back to "The Game Before the Game" with Brazilian soccer star Neymar and the "Hear What You…

An All-Star Cast Pitches String-Free Headphones in Anomaly's First Work for Beats by Dre

Fun nod to Pinocchio

Last month, when Apple announced that its latest iPhone would lose the headphone jack in favor of bluetooth headphones, some consumers weren't so fond of the choice. Now that the phone…

Facebook Is Letting Marketers Link Canvas Ads and Include 360-Degree Video

Brazilian bank Itau is testing the feature

Facebook's full-screen mobile ads, a product known as Canvas, is getting 360-degree video capability. Itau, a Brazilian bank that has been running a lot of Facebook ads, is testing the…

Ad of the Day: Tracy Morgan Is Back to His Shouty, Ridiculous Best for Beats by Dre

In this Christmas ad, he's got good evidence he hasn't been naughty

Equal parts oblivious and opinionated, Tracy Morgan's loud-mouthed comic persona has always managed to make light of just about anything. And his own near-death experience is no exception.  In a Christmas…

How the Steady Stream of Creative Talent Moving From N.Y. to L.A. Became a Flood

The lure of sun, fun and opportunity

A dyed-in-the-wool New York advertising professional, Patricia Korth-McDonnell had heard all the clichés about Los Angeles as an endless parking lot, a cultural wasteland and, perhaps most relevant, a professional…

Why Brands Are Finally Choosing More Female Athletes for Big Endorsement Deals

Women are no longer sitting on the sidelines

In the male-centric sports world, where the likes of LeBron James score $65 million in endorsement deals, female athletes have largely been an afterthought. But thanks to a constellation of…

These Compelling Campaigns Are the Gold Standard for Sports Advertising

Clio honors Gatorade, Nike, NBA and Nascar

The Clio Awards launched Clio Sports last year to honor the best in sports advertising and marketing. Gatorade, Nike and the NBA, among many others, were honored with Clio gold…

Clio Sports Awards Reveals Its 2015 Gold, Silver and Bronze Winners

R/GA leads way with 19 wins

Clio Sports, an event honoring excellence in sports marketing and advertising, announced its gold, silver and bronze shortlist winners for the second annual Clio Sports Awards Monday.  "This year, our winners represent…

Marketers Must Embrace the Cultural Currency Music Can Deliver, Not Co-opt It

Finding that perfect pitch for brands is challenging

No 9-year-old should be memorizing the lyrics to "Fuck tha Police." I see that now. But that's what I got growing up in the late '80s with older brothers who bought…

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