Advertisement

Topic: Beats

Type
This Week's 6 Most Covetable Products to Put a Dent in Your Wallet Including a luxe collaboration from Beats and Fendi

Welcome to Swipe, Adweek's very first lifestyle section where we'll be spotlighting some of the most covetable products around, from high-tech gadgets to fashion accessories to stuff that's just plain…

January 27, 2015, 6:00 PM EST

Why the Super Bowl Halftime Show Has Become the Biggest Ad of All Katy Perry, brands poised to win big

For brands that know the score, music and sports can be a winning combination—and nowhere more than the Super Bowl halftime show, the height of music, sports and pop culture…

January 25, 2015, 10:00 PM EST

Ameriprise Splits with R/GA, Searches for a New Lead Shop Signals a shift from Tommy Lee Jones campaign

Ameriprise Financial's experiment of using a digital agency for traditional ads has ended. The financial planning company has split with R/GA, which had been lead creative agency since 2009 and declined…

January 22, 2015, 6:18 PM EST

Agency of the Year: How R/GA Dominated Digital by Finding Its TV Groove Going big with Beats showed the shop's modern storytelling mastery

In hindsight, it's no surprise that one of the best ads of 2014 came from an unlikely corner of the advertising world: digital agency R/GA. "The Game Before the Game," for…

December 15, 2014, 12:29 AM EST

Bono Is a Superbrand Who Makes the World a Better Place U2 frontman is our 2014 Brand Visionary

All the world is Bono's stage. As frontman of U2, he is among the most successful rock musicians in history. As a businessman, he's been party to lucrative investments in fashionable…

September 28, 2014, 11:56 PM EDT

Beats by Dre Takes Down Big Sports Brands in Top Videos Racks up more views than World Cup names

Beats by Dre may not be a sports marketer, but the brand certainly has the digital stamina to compete with Adidas and Nike in terms of YouTube views, highlighted in…

June 12, 2014, 5:52 PM EDT

Amazon Reportedly Will Launch Music-Streaming Service This Summer Just the latest premium service from e-commerce giant

Amazon will launch a music-streaming service under its Prime membership plan, BuzzFeed reported Thursday. According to the news site, the e-commerce giant has inked deals with two out of the three…

May 29, 2014, 6:52 PM EDT

Advertisement