Topic: Bbh

Ad of the Day: Axe Helps a Guy Get the Girl He's Chased for All of Human History

He smells better now

Axe is growing up. Well, sort of. In an attempt to shed its image as the preferred scent of horny, pubescent boys, the Unilever brand has been moving away from its…

John Hegarty Explains Why Everyone Needs a John Lennon [Video]

Sir John Hegarty in conversation with Adweek Senior Editor Andy McMains, Part 1

Not a fan of 'Mull of Kintyre.'

John Hegarty On Pitching BBH's Most Outrageous Ad Ever [Video]

Sir John Hegarty in conversation with Adweek Senior Editor Andy McMains, Part 2

You can't research this kind of thing. But you can test it. 

Ad of the Day: British Supermarket Ad With a Young Gardener Couldn't Be More Charming

Tom Tagholm for Waitrose

A British supermarket has turned to a superhuman director to radically shift gears in its advertising. Waitrose's new campaign from BBH London is its first to focus on the grocery chain's…

Ad of the Day: KFC Takes a Long Ride in the Slowest-Cooked, Fast-Food Ad Ever

BBH takes its time

Languid tales of southern Americana always make me feel hot and itchy. So, right from the start, I might not be the best audience for BBH London's 60-second "Bus" spot…

BBH's Stylish Ad for Dulux Paint Imagines a World Where Color Is Prohibited

Cue the bootleggers

In this new spot for paint brand Dulux, BBH London creates a charming, vibrant fantasy where colors, rather than alcohol, are outlawed during America's Prohibition days. Everyone's feeling as glum and…

Ikea Furniture Is Clearly in the Mood for Valentine's Day

Simple and saucy poster from BBH Singapore

Here's some hot wood-on-wood action for Valentine's Day, courtesy of Ikea.  BBH Singapore created this Valentine's Day image, which was posted to the brand's local Facebook page and is being featured on…

Axe Brings a Message of Peace to the Gender Wars, and the World, in Super Bowl Spot

'Make love. Not war' is a farewell to smarm

Axe, the Unilever men's personal-care brand known for inciting controversy in the gender wars with ads often deemed sexist, wants everyone to just get along in its 30-second Super Bowl…

Ad of the Day: The Guardian's New Lifestyle Magazine Is Dangerously Great

Read at your own risk

It was exactly a year ago that the Guardian and BBH London unveiled the "Own the Weekend" campaign, envisioning a world in which the newspaper literally owned the weekend—or as…

The 10 Most Sexist Ads of 2013

In an empowering year, this work was shamefully out of touch

In a lot of ways, 2013 was an amazing year for the portrayal of women in advertising. Ogilvy's "Real Beauty Sketches" for Dove sparked a massive discussion of self-image and…