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Topic: Bbh

How BBH Perfected the Twist Ending for the Year's Best Beverage Ad Careful clues for Robinsons

IDEA: Twist endings aren't always the best idea for commercials. Ads need staying power, and relying too much on a surprise can ruin them after the first viewing. BBH London…

May 13, 2013, 10:25 PM EDT

Two Friends Are Not Quite Who They Appear in Touching British Juice Ad BBH spot's adorable twist ending

I'll admit to not seeing the twist ending coming in this evocative new spot by BBH London for fruit-drink brand Robinsons. You could quibble with the end lines, perhaps—and here's…

May 3, 2013, 11:15 AM EDT

Google Chrome's Ad With Stewie From Family Guy Is Super Irritating Shut up, Stewie!

Stewie Griffin, the 1-year-old prodigy from Family Guy, is a lovable character, but man can he get annoying. In this 15-second spot from 72andSunny for Google Chrome, he proves just…

April 26, 2013, 2:07 PM EDT

One Small Schtup for Man, One Giant Leap for Axe's Astronaut Campaign Hero crash-lands in woman's driveway

Dude's got the right stuff! Talk about a payload specialist! No "Houston, we've got a problem" for this rocket jockey! Etc.! BBH London and Blink director Tom Tagholm score with…

April 22, 2013, 9:37 AM EDT

Astronaut Outsexys Lifeguard in Axe's First-Ever Super Bowl Ad :30 pitches Apollo line, offers trip to space

Not surprisingly, Axe's first-ever Super Bowl commercial features a woman in a skimpy bikini jogging rather bouncily along a beach. Also not surprisingly, she's running toward a geeky dude who…

January 28, 2013, 11:11 AM EST

Ad of the Day: Axe Firemen are hot, but astronauts are hotter, says the brand, which plans to send 22 people into space

On the list of sexy male professions, fireman is a perennial top pick. Just ask any male stripper (or the audience at Magic Mike). But according to Axe, the maker…

January 11, 2013, 11:02 AM EST

Ad of the Day: The Guardian The British newspaper wants to own the weekend. No, really, own it

The Guardian wants Britain to know it's taking over the weekend. No, literally taking it over, to the point where Brits will soon be forced to refer to their days off…

January 10, 2013, 1:17 PM EST

Happy Horrible Holidays From the Biggest Trolls on the Ad Blogs Soul-sucking season's greetings

Hey, ad industry, stuff this in your holiday stocking! "Warm Wishes From Ad Land" presents some choice anonymous comments left on ad blogs AgencySpy, Ads of the World and Campaign Brief.…

December 12, 2012, 8:17 AM EST

The Spot: Toy Overload Paying for a gift is a lot easier than choosing one in BBH's Christmas ad for Barclaycard

IDEA: It's no secret that holiday shopping, particularly offline, can be hell. Britain's Barclaycard, a credit- and debit-card company, doesn't claim to ease all the pain—just a portion of it.…

November 27, 2012, 4:09 AM EST

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