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Bud Light Teases Super Bowl Ads With Arnold, Reggie Watts, Don Cheadle Stunt gives 'unsuspecting guy' an epic night

Just a day after we learned that Arnold Schwarzenegger would appear in one of Bud Light's Super Bowl ads, Anheuser-Busch InBev has released six teaser clips for the celebrity-stacked spots. The…

January 18, 2014, 1:38 PM EST

Arnold Schwarzenegger Will Make a Super Bowl Ad Appearance for Bud Light A-lister confirmed for celebrity-packed spot

UPDATE: Bud Light has released teaser clips for its Super Bowl ads from BBDO, revealing that Arnold Schwarzenegger is one of several celebrities who will surprise an "unsuspecting guy" at…

January 17, 2014, 11:12 AM EST

Ad of the Day: Congo's Sapeurs Star in the Best-Dressed Guinness Commercial Ever Central African elegance

When global marketers portray Africa, the goal is usually humor or pity. Rarely do brands treat Africans as cultural equals, much less as inspirational role models. Breaking that trend is…

January 15, 2014, 12:43 PM EST

A-B Uses the Super Bowl to Refresh Bud Light New campaign from BBDO replaces 'Here we go'

The long-awaited repositioning of Bud Light is nearly here—and parent company Anheuser-Busch InBev will use the most-watched program on television to roll it out. Three new Bud Light ads will air…

January 15, 2014, 12:00 AM EST

M&M's Spoof Action Movies in Cinema Plea to Silence Your Cellphone All six characters are together at last

The iconic M&M's candies call for filmgoers to turn off their cellphones and respect their fellow theater patrons in this mock blockbuster action-movie trailer from BBDO that marks the first…

January 14, 2014, 9:28 AM EST

Time Freezes, and Doomed Drivers Talk, in Amazing and Heartbreaking Road-Safety PSA Is an accident inevitable?

This eerie safe-driving PSA from New Zealand employs an Outer Limits-style time freeze to impressive, heartbreaking effect as we watch two drivers, poised to collide in a matter of seconds,…

January 7, 2014, 9:04 AM EST

Legacy Picks 5 Creative Finalists Incumbent Arnold is out after 13 years

After 13 years with Arnold, the Legacy anti-tobacco group is moving on. The longtime strategic and creative agency for Legacy failed to reach the final round of the organization's creative review,…

December 23, 2013, 11:09 AM EST

Adweek's Top 5 Commercials of the Week: Dec. 13-20 Apple, Coke warm your heart as Netflix 'warms' your home. Vote for your favorite spot.

In our last contest before Christmas, brands are appealing to the true spirit of the season. Whisky? No, a different kind of cocktail: a mix of love, charity and family.  Our…

December 20, 2013, 8:38 AM EST

Papa John's Picks Finalists in Its Creative Review 4 shops are competing for the business

Agencies from Boston, New York and outside Detroit have reached the final round in the Papa John's creative review. The pizza maker identified the finalists as New York shops BBDO and…

December 12, 2013, 1:32 PM EST

The 10 Best Ads of 2013 The year's greatest triumphs in concept and craft

It was a year for thinking big, and spreading the wealth. Advertisers continued to move well beyond the 30-, 60- and even 90-second spot in 2013, as two of our…

December 9, 2013, 10:10 PM EST

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