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Topic: Bbdo

Godzilla Is One Hard-Partying Bro, Until He Runs Out of Snickers He actually is himself when he's hungry

If only someone would get Godzilla a Snickers, so much urban destruction could be averted. A new spot for the candy bar brand applies its "You're not you when you're hungry"…

February 28, 2014, 9:23 AM EST

How Snickers Fired a Quarterback, Hired a Zebra and Tweaked One of Advertising’s Most Famous Tag Lines The evolution of a brand’s message

Much like songwriters, brand marketers play variations on a theme. Coca-Cola’s famous tag line “It’s the real thing” from 1970 became “Can’t beat the real thing” 20 years later. KFC’s…

February 27, 2014, 6:41 AM EST

Legacy Shifts Its Creative Account to 72andSunny New agency succeeds Arnold on the business

The Legacy Foundation has shifted its creative business to 72andSunny. The shift came after a review in which there were four other finalists: Droga5, 180LA, Anomaly and BBDO. Annual media spending…

February 25, 2014, 12:46 PM EST

Papa John's Finds a New Lead Creative Agency Grey succeeds Zimmerman on the business

Papa John's has completed its search for a new lead creative agency. Grey has landed the business, beating back competition from BBDO, Arnold and Doner, the pizza chain has confirmed. The…

February 24, 2014, 12:14 PM EST

GE Gazes at Its Wondrous Inventions Through the Eyes of a Child Inside BBDO's lovely ad

IDEA: Here's one little girl who's going to lose her mind on Take Your Daughter to Work Day. The 6-year-old narrator of GE's striking new 60-second ad weaves fantastical stories…

February 20, 2014, 11:37 AM EST

Ad of the Day: Love Is in the Details in the Year's Most Romantic Commercial Just in time for Valentine's Day

What's more difficult than making a commercial that's funny or sad? Making one that's earnestly romantic. As we're reminded each year in the weeks leading up to Valentine's Day, marketers are…

February 12, 2014, 10:50 AM EST

BBDO Is Pitching Like Crazy in the Next 4 Weeks Chases big brands that collectively spend $415M in media

In the finals of four big reviews, BBDO has a shot at adding about $25 million to its revenue line if it runs the table—or getting burned out trying. The…

February 10, 2014, 10:10 PM EST

Guy Has the Wildest Night of His Life in Bud Light's Super Bowl Campaign Extended video rolls out online

What were Don Cheadle and Arnold Schwarzenegger doing in those goofy Bud Light Super Bowl teasers? All is revealed this morning in this extended version of the content from BBDO…

January 31, 2014, 11:49 AM EST

Visa Soars Into the Winter Olympics With Sarah Hendrickson and Amelia Earhart What's your everywhere?

IDEA: All Olympic advertising tries, in some way or other, to soar. BBDO's new spot for Visa does so literally, thanks to U.S. Olympic ski jumper Sarah Hendrickson and legendary…

January 30, 2014, 6:52 AM EST

See a Most Excellent Guinness Ad That Will Be Pulled Off YouTube at Midnight Stars U.S. biathletes the Barnes twins

BBDO New York is on a roll with Guinness. Following last year's "Basketball" spot, truly one of the best of 2013, here's a great new commercial starring U.S. biathletes Tracy…

January 29, 2014, 1:05 PM EST

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