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Topic: Bbdo

Smart Cars Will Fit Anywhere, Even in the Slim Space Between Other Ads Clever placement on Madrid displays

In a world of crowded ad spaces and precious few parking spaces, Mercedes and Madrid agency Contrapunto BBDO are hoping to make the most of both shortcomings with these cleverly…

April 17, 2014, 4:39 PM EDT

Just Watching This Pedigree Ad With Adorable Dogs Helps Ones Who Aren't as Lucky YouTube ad revenue goes to charity

The Internet really is a boon for pet-food marketers clever enough to capitalize on animal-obsessed Web culture without seeming too mercenary. Pedigree New Zealand gets extra brownie points for this video…

April 17, 2014, 11:17 AM EDT

Agency Stages the Most Charming Car Wreck Ever in an Ad for Chamomile Tea DLV BBDO's lovely set piece

IDEA: TV commercials frozen in time, with a camera moving through and surveying the scene, have an undeniable charm and style. Even the horror of Philips' ultra-violent "Carousel" spot was…

April 15, 2014, 8:00 AM EDT

This Rad Mountain Dew Bottle Has a Built-In Hex Nut Wrench, So You Can Fix Your Skateboard Can your cap do that?

Fresh from the gnarly folks at Mountain Dew comes "the first soda that is also a tool." A nifty new Dew bottle designed by Sancho BBDO Colombia is fitted with a hex…

April 14, 2014, 10:48 AM EDT

Crazy 3-D Newspaper Ad Brilliantly Hides a Whole Kitchen Inside a Classifieds Page No, you're not dreaming

Innovative newspaper ads are a rare beast. We've seen a few fun ones lately—the Game of Thrones ad with the dragon shadow; the ad for the movie The Book Thief…

April 8, 2014, 12:40 PM EDT

Cancer Charity Dares Young Men to Wax Their Balls on Camera Luckily we only see their faces

Most cancer charities want to highlight how easy it is to check yourself for lumps or other danger signs, but Testicular Cancer Canada decided to grab some attention by getting…

April 2, 2014, 10:22 AM EDT

ING Uses Ads to Get Its New Voya Name Out There As of next week, ING U.S. will be history

The company formerly known as ING U.S. is rolling out ads that tout its new brand name—Voya Financial—and set the table for a new campaign later this year. The new ads,…

April 1, 2014, 7:54 AM EDT

BBDO Wins CVS Replaces Arnold, which pulled out of review

BBDO continues its new business streak, winning creative duties for CVS Caremark after prevailing in the Wells Fargo pitch last week. CVS' media spending last year was $115 million. The decision ends…

March 19, 2014, 12:29 PM EDT

BBDO Wins Big Pitch for Wells Fargo Bank shifts its creative account after 18+ years with DDB

Wells Fargo has found a new lead creative agency. After more than 18 years with DDB, the bank has hired BBDO in San Francisco to lead its creative business, Wells Fargo…

March 12, 2014, 11:45 AM EDT

Arnold Pulls Out of CVS Review Incumbent since 2010

Arnold, the incumbent agency in CVS’ creative agency search, has withdrawn from the process. In late January, Arnold advanced to a place within a relatively long list of finalists, including corporate…

March 3, 2014, 12:43 PM EST

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