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Topic: Bbdo

American Family Insurance Narrows Its Search to 2 Agencies BBDO, Grey compete for creative account

American Family Insurance (AFI) is down to two finalists in its search for a creative agency, BBDO and Grey, sources said. Last year, AFI spent nearly $157 million on measured media,…

November 10, 2014, 6:32 PM EST

U.K. Drunk-Driving Ad Makes Cruelly Ironic Use of Kool & the Gang's 'Celebration' Marking 50 years of sobering PSAs

The 50th anniversary of England's first drunk-driving PSA inspires a sobering celebration in this Department for Transport campaign. Kool & the Gang's 1980 hit "Celebration" anchors the new spot spot from…

November 10, 2014, 9:41 AM EST

Even BBH's Rivals Wonder Why Johnnie Walker Is in Review After all, the shop's 'Keep walking' campaign has delivered results

Diageo’s $40 million global creative review of its marquee Johnnie Walker brand has caught many by surprise, given the sales growth the brand has enjoyed under longtime lead agency Bartle…

November 10, 2014, 12:02 AM EST

Ad of the Day: Lowe's Rolls Out 8 More Charming and Useful 'Fix in Six' Vines DIY tips never looked so good

Is Lowe's "Fix in Six" the best-ever use of Vine by a marketer? You can ponder that question over more delightful creative from the campaign, as BBDO New York has…

November 3, 2014, 10:21 AM EST

Mcgarrybowen New York Takes the Lead on Intel Tech company spends $85 million in media annually

The New York office of Mcgarrybowen beat incumbent Venables, Bell & Partners to become the new lead agency for Intel. The technology giant spends about $85 million annually on ads. Intel launched…

October 16, 2014, 11:37 AM EDT

BBDO Leaders Reflect on a Decade at the Top Andrew Robertson and David Lubars on partnership, change—and that merger

As wooing goes, Andrew Robertson’s efforts to seal the deal with David Lubars was not particularly auspicious. In 2004, the newly named BBDO global chief stepped up his efforts to…

October 12, 2014, 9:07 PM EDT

Mr. Bean Is a Hopeless Kung Fu Warrior in the Most Hilarious Snickers 'You're Not You' Ads Yet Rowan Atkinson is a ridiculously inspired choice

You're familiar with the joke at this point. Someone is super hungry, turns into a celebrity, eats a Snickers and goes back to being a normal person. Punch line: "You're…

October 6, 2014, 1:46 PM EDT

Ad of the Day: James Harden Plays the Internet at HORSE for Foot Locker Can he match your trick shots?

Remember the old basketball game HORSE? The one where you and a friend take turns trying to make baskets, and whoever doesn't make one gets a letter, and if you…

October 3, 2014, 3:25 PM EDT

Viagra Airs Its First Ad Featuring Only a Woman, and She Gets Right to the Point A less chaste approach

This minute-long BBDO spot for Viagra is, apparently, the brand's first to show only a woman, and its first to use the word "erection" outside of the description of side…

October 1, 2014, 5:08 PM EDT

Jeff Goldblum Is Out of His Mind in Tim & Eric's Loony Ad for GE Lighting Brand does a 180 with fake infomercial

GE has been doing a lot of poignant ads through BBDO New York lately—the dreamy fantasy world of "Childlike Imagination" (an Emmy nominee this year); the haunting dystopia of "Ideas…

September 29, 2014, 3:30 PM EDT

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