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Topic: Bbdo

Accounts in Review: Why JCPenney Pulled the Plug on Its Media Review

Stays with OMD after reaching out to other shops

Never mind. After contacting outside shops, JCPenney this week pulled the plug on its media review and retained OMD, which has worked for the retailer since 2000. The decision came amid…

Accounts in Review: 11 Million Reasons Why Royal Caribbean Needs Repeat Customers

That's how many people have cruised just once

The cruise line company with "Caribbean" in its name wants to own that region again. That's a key challenge for agencies pursuing Royal Caribbean's creative business, according to a request for…

People Ignore a Giant Lump Growing on a Street in This Clever Cancer PSA Stunt

The dangers of being oblivious

Never underestimate people's power not to give a damn about what's right in front of them. We've seen this time and again in outdoor ad stunts, and this latest one from…

Accounts in Review: Safelite AutoGlass Unbundles Its Media Business

And Horizon beats two shops to win CarMax

Even while sister brands Sears and Kmart look to bundle their business, another retailer has gone in a different direction. Safelite AutoGlass, a unit of Belron that operates in all 50…

24 Hours in Advertising: Wednesday, March 4, 2015

Always continues the 'Like a Girl' campaign and brands promote love in 2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Brands spread messages of love in 2015 This seems to be the year…

BBDO Insider Chris Thomas Is the Agency's New Head of the Americas

Region generates 45% of agency's global revenue

BBDO worldwide CEO Andrew Robertson describes his new CEO of the Americas as a "global citizen." Indeed, Chris Thomas has worked in the U.K. and most recently Asia, where he was…

Accounts in Review: Here's Why Dentsu Left the Sears Holdings Battle

5 teams still in contention

Despite being an incumbent with a shot at a larger share of Sears Holdings' business, Dentsu has exited the company's review of all marketing services for Sears and Kmart. The lead…

Snickers Turned Marcia Brady Into Danny Trejo on 'Hungerlapse' Billboard, Too

The ultimate angry paint job

BBDO New York's "Brady Bunch" Super Bowl campaign for Snickers had a great out-of-home teaser element that not too many people saw—but now you can, as video of it was…

Accounts in Review: Royal Caribbean Gets Wanderlust After 7 Years With JWT

Incumbent agency will defend, though

Call it the seven-year itch. Royal Caribbean, which spends more than $80 million in media annually, is looking at outside creative agencies after more than seven years with JWT. The…

Inside TBWA New York's Reinvention

After exec changes and account losses, shop aims to become network flagship

Even in the rough-and-tumble New York agency world, TBWA\Chiat\Day has stood out as one of the most volatile shops trying to right itself in recent years.    Creative highs have been followed…

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