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Topic: Bbdo

Accounts in Review: American Family Insurance Picks an Agency as Finalists Pitch CarMax NBA also hosts final presentations

Months after splitting with Ogilvy & Mather, American Family Insurance this week found a new home. The New York office of BBDO will lead creative efforts for the big-spending insurer,…

November 21, 2014, 1:57 PM EST

American Family Insurance Finds a New Lead Agency BBDO takes on a brand that spends $150 million in media annually

BBDO has outstripped Grey to claim lead creative responsibilities on American Family Insurance, which spent more than $150 million in media last year. The two shops emerged as finalists for the…

November 20, 2014, 10:56 AM EST

CarMax Eyes 3 Shops for Its Creative Business Super Bowl advertiser spends $60 million on media annually

On again, off again Super Bowl advertiser CarMax appears to be taking the next game off as it searches for a new lead creative agency. Three agencies have reached the final…

November 18, 2014, 3:30 PM EST

Accounts in Review: U.S. Army Starts Search as American Family Insurance Winds Down Sprint's fast-track review is also nearly complete

The U.S. Army has begun a review of all of its marketing services, an account with annual media spending of at least $180 million that's now shared by units of…

November 14, 2014, 12:52 PM EST

Ad of the Day: Sainsbury's Recreates Famous 1914 Christmas Truce in Stunning New Ad Ringan Ledwidge directs AMV BBDO's remarkable story of sharing

Monty the penguin has his first real competition for best Christmas ad of the year, as Sainsbury's just rolled out a remarkable long-form spot that couldn't be more different than…

November 13, 2014, 7:24 AM EST

American Family Insurance Narrows Its Search to 2 Agencies BBDO, Grey compete for creative account

American Family Insurance (AFI) is down to two finalists in its search for a creative agency, BBDO and Grey, sources said. Last year, AFI spent nearly $157 million on measured media,…

November 10, 2014, 6:32 PM EST

U.K. Drunk-Driving Ad Makes Cruelly Ironic Use of Kool & the Gang's 'Celebration' Marking 50 years of sobering PSAs

The 50th anniversary of England's first drunk-driving PSA inspires a sobering celebration in this Department for Transport campaign. Kool & the Gang's 1980 hit "Celebration" anchors the new spot spot from…

November 10, 2014, 9:41 AM EST

Even BBH's Rivals Wonder Why Johnnie Walker Is in Review After all, the shop's 'Keep walking' campaign has delivered results

Diageo’s $40 million global creative review of its marquee Johnnie Walker brand has caught many by surprise, given the sales growth the brand has enjoyed under longtime lead agency Bartle…

November 10, 2014, 12:02 AM EST

Ad of the Day: Lowe's Rolls Out 8 More Charming and Useful 'Fix in Six' Vines DIY tips never looked so good

Is Lowe's "Fix in Six" the best-ever use of Vine by a marketer? You can ponder that question over more delightful creative from the campaign, as BBDO New York has…

November 3, 2014, 10:21 AM EST

Mcgarrybowen New York Takes the Lead on Intel Tech company spends $85 million in media annually

The New York office of Mcgarrybowen beat incumbent Venables, Bell & Partners to become the new lead agency for Intel. The technology giant spends about $85 million annually on ads. Intel launched…

October 16, 2014, 11:37 AM EDT

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