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Topic: Bbdo

Omnicom Exec Says Twitter Deal Is About Mobile, Video, Programmatic Gets early access to new tech

Omnicom Media Group will now get first dibs on some of Twitter’s evolving ad products, including new digital video formats, according to the people involved in a broad media deal…

May 27, 2014, 5:54 PM EDT

Mcgarrybowen Fills President's Role With Insider Tom Sewell shifts from account management ranks

Mcgarrybowen, after searching outside for an executive to lead its New York office, went for a longtime insider instead. Tom Sewell has worked at the agency since 2008, most recently as…

May 19, 2014, 5:18 PM EDT

Ad of the Day: 9/11 Memorial Spots Balance Tragedy and Tourism Todd Beamer's watch and a view from space

On Thursday, President Obama dedicated the National September 11 Memorial & Museum at Ground Zero. It opens to the public next week. And now, a pair of simple but powerful…

May 16, 2014, 2:31 PM EDT

Ad of the Day: Mars Rolls Out Twix Bites, a Candy Three Decades in the Making The '80s couldn't handle it

If you've been to the candy aisle of a grocery store at any point in the past couple of years, you're probably aware that pretty much every name-brand candy bar—Snickers,…

May 13, 2014, 3:56 PM EDT

'World Under Water' Uses StreetView to Visualize Flooding From Climate Change Questionably accurate, but makes a dramatic point

If this week's news of a potentially disastrous Antarctic ice melt wasn't enough to give you a sinking feeling, then you might want to check out "World Under Water," an…

May 13, 2014, 10:27 AM EDT

Adweek's Top 5 Commercials of the Week: April 25-May 2 These new spots were all about overcoming obstacles. Vote for your favorite

This roundup of the week's best ads speak to the various obstacles we encounter in our lives—both the small hurdles and those that at first may seem insurmountable. The lesson…

May 2, 2014, 10:28 AM EDT

Ad of the Day: BBDO Gets 3 Clients to Make One Autism PSA Unlike Any You've Seen They look like ordinary product ads, and that's the point

As Autism Awareness Month comes to a close, BBDO New York has unveiled an interesting, ambitious project in which it got three clients—Band-Aid, Campbell's Soup and AT&T—to produce 15-second product…

April 28, 2014, 12:05 PM EDT

Inside BBDO's Harmonious New Brand Campaign for AT&T People and their devices sing as one

IDEA: Wouldn't it be nice if everyone broke into song in a commercial and it felt somewhat natural and not like a cheesy Broadway show? AT&T manages that feat in a…

April 22, 2014, 8:06 AM EDT

Smart Cars Will Fit Anywhere, Even in the Slim Space Between Other Ads Clever placement on Madrid displays

In a world of crowded ad spaces and precious few parking spaces, Mercedes and Madrid agency Contrapunto BBDO are hoping to make the most of both shortcomings with these cleverly…

April 17, 2014, 4:39 PM EDT

Just Watching This Pedigree Ad With Adorable Dogs Helps Ones Who Aren't as Lucky YouTube ad revenue goes to charity

The Internet really is a boon for pet-food marketers clever enough to capitalize on animal-obsessed Web culture without seeming too mercenary. Pedigree New Zealand gets extra brownie points for this video…

April 17, 2014, 11:17 AM EDT

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