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Topic: Bbdo

Ad of the Day: AT&T's Latest 'It Can Wait' Film Drives Headlong Into the Supernatural

All that's missing from BBDO's spot is Haley Joel Osment

BBDO and AT&T have delivered another powerful offering in the "It Can Wait" ad series. But while last year's "Close to Home" took its time setting up the board—showing us…

Major Brands Are Betting Big on Podcasts, and It Seems to Be Paying Off

GE, eBay and more are seeing success with branded audio content

Are branded podcasts the new branded blogs? Ten years ago, marketers rushed to create blogs in hopes the emerging medium would offer a new, more personal way to tell their stories,…

Ad of the Day: Dove Chocolate's Latest Heroine Lives a Whole Life in One Magical Day

A quieter, more snackable take on feminist messaging

It's better to leave a pile of chocolate wrappers by the bed than it is to leave a pile of regrets. This, among other things, is the theme of "This…

Bacardi Is Turning Private Web Surfing Into an Online Scavenger Hunt

Partners with electronic musician Goldroom

Bacardi Most people know Google Chrome's incognito mode for removing any trace of their web history—or for avoiding retargeted digital ads that track their whereabouts. But Bacardi found a clever little…

AT&T Consolidates Its Creative and Media Business with Omnicom

Company beat out WPP after $50B DirecTV acquisition

Telecommunications giant AT&T consolidated its advertising business with Omnicom after a closed creative and media review that pitted the holding company against arch rival WPP. BBDO will retain the creative…

BBDO Names CP+B Veteran as Its First Female Chief Creative Officer

Robin Fitzgerald will lead the Atlanta office

BBDO Atlanta has hired Robin Fitzgerald to serve as chief creative officer in Atlanta, making her the first woman to hold that position within the Omnicom agency's network in the…

'Love Has No Labels' Will Battle 4 Brand Spots for the 2016 Emmy for Best Commercial

Gatorade, Snickers, Honda and Google are the other contenders

Gatorade and Snickers are Emmy nominees for a second straight year, as five spots were announced Thursday as contenders for the 2016 Emmy Award for Best Commercial. Gatorade is a nominee…

Not Even Sex Can Get in the Way of People's Love for Cats, Says This Sheba Ad

Heeding the call of the wild

Cats have been known to wield an almost hypnotic power, controlling human behavior with a flick of the tail or the merest meow. Case in point—the feline fiend in "What Cats…

BBDO Withdraws All Brazilian Bayer Ads From Cannes With Apology to Festival and Client

Lubars says AlmapBBDO work was 'scammy'

CANNES, France—AlmapBBDO, facing criticism for questionable wins at this week's Cannes Lions, has withdrawn all its Bayer work from the festival at the request of BBDO global creative chief David…

Bayer Disowns Controversial Lion-Winning Ad, Saying BBDO Made It Just to Win Awards

AlmapBBDO paid for the ad to run in Brazil

CANNES, France—In a remarkable turn of events, Bayer has now distanced itself from a controversial Brazilian aspirin ad made by AlmapBBDO that won a bronze Lion in Cannes—and which caused…

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