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Topic: Bbdo

Foot Locker Catches Emoji Fever With 80 Individually Drawn 'Shoemojis'

Nike, Adidas, Asics, Under Armour and more

If your brand hasn't made custom emojis yet, sorry—it's now mandatory. Or so it seems, given the rush of marketers doing so. And the latest brand to jump quite literally into…

Tourists Give Jason Sudeikis Some Directions in AT&T's Tribeca Film Festival Ad

Tables turn for New York actor

Live from New York … it's Jason Sudeikis. The former Saturday Night Live cast member appears in "The Tourists," a 45-second video from BBDO promoting AT&T's sponsorship of the Tribeca Film…

Bacardi Consolidates Global Creative and Media for Its Major Liquor Brands

BBDO and OMD win without a review

In a secret first meeting a little more than a month ago, BBDO and OMD executives met with Bacardi's new top management led by CEO Mike Dolan. On the table for the…

For Tax Day, BBDO Tells the True Story of a Woman Who Tried to Write Off a Snickers Bar

It didn't go over so well

Tax Day isn't usually a time for great brand creativity, but BBDO New York goes the extra mile this year with a short documentary about an Arizona woman who tried…

Empire State Development Seeks Agencies to Promote New York

$50 million for economic development and tourism is up for review

Agencies are getting another shot at Empire State Development's $50 million to $75 million annual economic development marketing program. In the first phase of the mandated search, the New York state…

Snickers Got YouTubers to Post Terrible Videos as If They Recorded Them Hungry

Another fun take on 'You're Not You'

For a campaign that's five years old, Snickers' "You're Not You When You're Hungry" is having quite the creative renaissance this year. The Super Bowl ad was fantastic (as was the…

Accounts in Review: GNC Does an About-Face in Unbundling Its Ad Business

L'Oréal's media search, meanwhile, is just beginning

GNC, in its decision to split its ad business among three shops, has abandoned a bundled model after just a year. In early 2014, the retailer consolidated its creative and media…

Wells Fargo Readies Shift of Media, Digital Business

OMD, Organic expected to gain share

In Wells Fargo's latest review, Omnicom Group shops OMD and Organic are in advanced negotiations to take on business that's handled chiefly by units of Interpublic Group, according to sources. OMD,…

Accounts in Review: MetLife's Agency Review Follows a Clear Pattern

Search begins 2 months after new marketing chief arrives

It's a classic scenario: a new marketing leader joins a company and, boom, within a few months launches a review. Such is the case at MetLife, where new global chief marketing…

Can an Ad Campaign Get Egyptian Men to Speak the Names of Their Mothers?

UN Women targets a taboo

Stripping away someone's name goes a long way toward dehumanizing that person. UN Women and Impact BBDO Dubai poignantly drive home that point in a two-minute film that was timed…

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