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Topic: Bbdo

Ad of the Day: How Bad Tech and Big Hair Delayed the Invention of Twix Bites for 30 Years A mini snack with many setbacks

Add the mind-numbing slowness of '90s dial-up Internet, the panic surrounding the Y2K bug and the  hair styles of the '80s to the list of reasons why bite-size Twix candy…

August 15, 2014, 1:12 PM EDT

AT&T's YouTube and Snapchat Summer Reaps Big Stats Millennial effort attracts a social following

AT&T's aims for its @SummerBreak initiative, which debuted on June 23, have been transparent: The telecom wants to continue the millennial marketing drive it touted at South by Southwest months…

August 12, 2014, 4:58 PM EDT

Ad of the Day: AT&T Makes You a Detective and an Astronaut for U-verse Immersive viewing from BBDO

Lots of advertising for television-related products—from HD screens to DVR recorders—immerses an everyman viewer into chaotic scenes from film and TV as a metaphor for how real the experience feels. But…

August 7, 2014, 1:42 PM EDT

Bud Light on Secretly Creating Its Own Party Town: 'This Is Content Marketing on Steroids' The brand reveals what it can about Whatever USA

Bud Light had a major success with its 2014 Super Bowl campaign from BBDO, in which it ditched its traditional gameday dog and bro jokes for a real-world stunt that…

August 6, 2014, 10:08 AM EDT

Ad of the Day: Shifting Gears, Smart Makes the Biggest City Car Ever A dumb idea, brilliantly presented

German compact-car maker Smart is so smart, it's playing dumb. And that, as it turns out, makes for some pretty entertaining marketing. A new campaign from BBDO Berlin rests on the…

July 29, 2014, 8:14 AM EDT

New Head of Ogilvy New York Will 'Aggressively' Invest in Digital Lou Aversano seeks influence rather than control

Specs Name Lou Aversano Age 47 New gig Chief executive officer, Ogilvy & Mather, New York Old gig Chief operating officer, Ogilvy & Mather, New York   Photo: Alfred Maskeroni So how did you get into advertising? My dad…

July 27, 2014, 9:19 PM EDT

Deutsch L.A. Lands Pizza Hut Second agency shift in past year

Deutsch, Los Angeles, becomes Pizza Hut’s third lead creative agency in the past year, replacing mcgarrybowen Chicago which had inherited the Yum brand just last fall from The Martin Agency. Deutsch…

July 17, 2014, 4:04 PM EDT

Troy Ruhanen Is TBWA's New Global Chief Tom Carroll becomes chairman

Omnicom Group evp Troy Ruhanen is the new chief at TBWA, replacing Tom Carroll, who has been president and CEO since 2007, Omnicom confirmed. Carroll has been bumped to chairman. Jean-Marie…

July 9, 2014, 5:43 PM EDT

Ad of the Day: Guinness Has Made the Only Ad You Need to See This Fourth of July Cheers to absent friends

Guinness is on a roll globally with its "Made of More" advertising. Now, for the Fourth of July, the brand has released the latest installment of the campaign in the…

July 4, 2014, 10:17 AM EDT

The Slide That Launched a Thousand Arguments at Cannes R/GA and Beats tackle the 'numbing consensus' of marketing briefs

The slide was always meant to be provocative, but it wasn't originally intended to be quite so vulgar. "When I first saw it, it had 'F*** Briefs,' " recalled Nick Law,…

June 27, 2014, 1:43 PM EDT

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