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Topic: Bbdo

Bacardi and Oscar Winner Michel Gondry Team Up to Take Back the Night

Campaign by BBDO New York is brand's biggest to date

America's top rum brand launched its biggest-ever integrated global ad campaign today with a new spot helmed by famed director, music video auteur and Oscar-winning screenwriter Michel Gondry. The 30-second Bacardi…

BBDO Doubles Down on Data by Hiring New Head of Marketing Science

Sharona Sankar-King to help develop 'the right kind of creative'

BBDO has not abandoned its focus on "The Work, The Work, The Work," but Adweek's 2015 U.S. Agency of the Year has created an evp, head of marketing science role…

HP Calls on All of Its Agencies to Improve Leadership Diversity Within a Year

BBDO, Gyro and others have 30 days to submit proposals

HP chief marketing and communications officer Antonio Lucio has called on all of its agencies to put forward a proposal outlining how each agency will improve on the number of…

Leo Burnett's CEO Talks About Moving Forward After Losing McDonald's Account

Agency is 'doubling down' on growth opportunities

After McDonald's ended its 35-year relationship with Leo Burnett earlier this week, consolidating its advertising business with Omnicom, the agency has started looking to the future. McDonald's, a $1 billion account,…

Ad of the Day: AT&T's Latest 'It Can Wait' Film Drives Headlong Into the Supernatural

All that's missing from BBDO's spot is Haley Joel Osment

BBDO and AT&T have delivered another powerful offering in the "It Can Wait" ad series. But while last year's "Close to Home" took its time setting up the board—showing us…

Major Brands Are Betting Big on Podcasts, and It Seems to Be Paying Off

GE, eBay and more are seeing success with branded audio content

Are branded podcasts the new branded blogs? Ten years ago, marketers rushed to create blogs in hopes the emerging medium would offer a new, more personal way to tell their stories,…

Ad of the Day: Dove Chocolate's Latest Heroine Lives a Whole Life in One Magical Day

A quieter, more snackable take on feminist messaging

It's better to leave a pile of chocolate wrappers by the bed than it is to leave a pile of regrets. This, among other things, is the theme of "This…

Bacardi Is Turning Private Web Surfing Into an Online Scavenger Hunt

Partners with electronic musician Goldroom

Bacardi Most people know Google Chrome's incognito mode for removing any trace of their web history—or for avoiding retargeted digital ads that track their whereabouts. But Bacardi found a clever little…

AT&T Consolidates Its Creative and Media Business with Omnicom

Company beat out WPP after $50B DirecTV acquisition

Telecommunications giant AT&T consolidated its advertising business with Omnicom after a closed creative and media review that pitted the holding company against arch rival WPP. BBDO will retain the creative…

BBDO Names CP+B Veteran as Its First Female Chief Creative Officer

Robin Fitzgerald will lead the Atlanta office

BBDO Atlanta has hired Robin Fitzgerald to serve as chief creative officer in Atlanta, making her the first woman to hold that position within the Omnicom agency's network in the…

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