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Topic: BBDO New York

American Family Insurance Gives Us the Galaxy's Cutest Astronaut in Dreamy New Ad

From BBDO and Smuggler director Adam Berg

Houston, we have insurance.  The latest iteration of American Family Insurance's "Insure carefully, dream fearlessly" campaign from BBDO New York blasts off this week, led by an evocative minute-long film that…

Ad of the Day: Snickers Is Now Selling Absurd Hunger-Themed Products on eBay

If you're a 'spacey princess,' perhaps you'd like an Astro Tiara

Has hunger ever caused you to feel like a princess who's also a little spacey—aka, a "Sprincess"? You need an Astro Tiara ... or maybe just a Snickers Crisper.  You can…

Mountain Dew's Puppy Monkey Baby Super Bowl Spot Is as Odd as It Is Addictive

First in-game ad for the brand since 2000

Big Game ads featuring puppies, monkeys or babies often win the Super Bowl, so Mountain Dew decided to fuse all three together. Why risk segmenting your audience (What if someone likes…

Ad of the Day: Priceline Goes for Seriously Awkward Humor in First Ads From BBDO

Jokes about incest and Eastern European adoptions gone wrong

When Priceline wrapped up its first agency review in a decade by sending its business to BBDO last fall, we predicted it would mark a departure for a brand long defined…

'Be an Engineer,' Exxon Mobil Tells Apathetic Young People in Equally Apathetic Ads

Put your melon on, BBDO!

Let's imagine a world without engineers. What does that look and feel like? It's upon this thought experiment that BBDO New York embarks in "Be an Engineer," an effort by Exxon Mobil…

Ad of the Day: Girls Become Professionals Ahead of Their Time in Barbie's Cool New Ad

BBDO joins the effort to get parents to re-evaluate the brand

Empowering isn't the first word that comes to mind when you think of Barbie. That's especially been the case over the past decade, as consumers have voiced problems with the…

5 Brilliantly Faked Viral Ads That People Still Keep Thinking Are Real

Years later, they're still getting passed around

Sometimes even the smartest people you know can share something fake in social media, and correcting them is one of the few joys of being an ad geek.  We've compiled some…

Pepsi and BBDO New York Rekindle Relationship 7 Years After Their Big Breakup

Marshawn Lynch plays reluctant spokesman in new ad

Seven years after a painful breakup, Pepsi and longtime agency BBDO New York have rekindled their relationship. For nearly 50 years, the two had maintained one of advertising's most high-profile partnerships,…

BBDO Just Won Priceline. Will Shatner Remain Onboard?

Travel site changes shops for first time in a decade

Priceline.com, after working with Butler, Shine, Stern & Partners for nearly a decade, has chosen BBDO New York as its newest creative agency. BBDO will handle all of the client's television, digital…

Omnicom Is Creating One Mega-Studio by Combining 3 Production Departments

Pools resources to focus on content, real-time marketing

This week, the Omnicom Group revealed its not-so-secret weapon in classic Transformers style. As part of an effort to more effectively serve a wide range of global clients across agencies, the…

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