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Topic: Bbdo

Can You Figure Out the Mystery Inside This Remarkable Ad About High School Love?

A message deeper than idle sketches

Here's a pretty amazing ad from BBDO New York, with a mystery at its core.  At the outset, we meet Evan, a high school kid who can't wait for summer break.…

How an Unknown Agency Came From Nowhere to Score America's 2 Biggest Media Accounts

5 years of data research led to Omnicom's Hearts & Science

Last December, an agency with no name, no office and no full-time employees shocked the media buying and planning world, without warning, by scooping up the lion's share of the…

Pedigree Shows You How to Survive a Clinton or Trump Rally Even If You Support the Opponent

Love of dogs eclipses all

The U.S. may be embroiled in one of the—if not the—most miserably vitriolic presidential battles in its history. But Pedigree wants to remind Americans that we can all agree on…

Can This Empowering Ad Campaign From BBDO Get More Girls to Keep Playing Baseball?

Baseball for All's memorable pitch is a timely one

Put them in, Coach! Baseball for All, a group dedicated to getting more girls in the game, is launching a pro-bono campaign from BBDO Atlanta that plays off the chorus to…

Is Crowdsourcing Turning Creative Directors Into Curators?

BBDO launches its own platform to retain business

"There should be no more creative directors. The job is dead and the title is wrong—it should be 'curator.'" These words from KBS+ co-founder/former Victors & Spoils partner Jon Bond may…

Pedigree Salutes Guide Dogs With a Scary and Emotional Ad About Blindness

One woman's journey from 'Dark to Light'

Pedigree's latest "Feed the Good" video is timed to Blindness Awareness Month, which it's observing with "Dark to Light," a long-form ad about single mom Liz Oleksa's struggle with sight…

Bacardi and Oscar Winner Michel Gondry Team Up to Take Back the Night

Campaign by BBDO New York is brand's biggest to date

America's top rum brand launched its biggest-ever integrated global ad campaign today with a new spot helmed by famed director, music video auteur and Oscar-winning screenwriter Michel Gondry. The 30-second Bacardi…

BBDO Doubles Down on Data by Hiring New Head of Marketing Science

Sharona Sankar-King to help develop 'the right kind of creative'

BBDO has not abandoned its focus on "The Work, The Work, The Work," but Adweek's 2015 U.S. Agency of the Year has created an evp, head of marketing science role…

HP Calls on All of Its Agencies to Improve Leadership Diversity Within a Year

BBDO, Gyro and others have 30 days to submit proposals

HP chief marketing and communications officer Antonio Lucio has called on all of its agencies to put forward a proposal outlining how each agency will improve on the number of…

Leo Burnett's CEO Talks About Moving Forward After Losing McDonald's Account

Agency is 'doubling down' on growth opportunities

After McDonald's ended its 35-year relationship with Leo Burnett earlier this week, consolidating its advertising business with Omnicom, the agency has started looking to the future. McDonald's, a $1 billion account,…

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