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Topic: Bbdo

Accounts in Review: Here's Why Dentsu Left the Sears Holdings Battle 5 teams still in contention

Despite being an incumbent with a shot at a larger share of Sears Holdings' business, Dentsu has exited the company's review of all marketing services for Sears and Kmart. The lead…

February 27, 2015, 12:10 PM EST

Snickers Turned Marcia Brady Into Danny Trejo on 'Hungerlapse' Billboard, Too The ultimate angry paint job

BBDO New York's "Brady Bunch" Super Bowl campaign for Snickers had a great out-of-home teaser element that not too many people saw—but now you can, as video of it was…

February 24, 2015, 3:11 PM EST

Accounts in Review: Royal Caribbean Gets Wanderlust After 7 Years With JWT Incumbent agency will defend, though

Call it the seven-year itch. Royal Caribbean, which spends more than $80 million in media annually, is looking at outside creative agencies after more than seven years with JWT. The…

February 20, 2015, 10:01 AM EST

Inside TBWA New York's Reinvention After exec changes and account losses, shop aims to become network flagship

Even in the rough-and-tumble New York agency world, TBWA\Chiat\Day has stood out as one of the most volatile shops trying to right itself in recent years.    Creative highs have been followed…

February 16, 2015, 10:26 PM EST

Accounts in Review: Roster Shops Battle for Wells Fargo's Media Prize Scotts Miracle-Gro's search inches toward completion

Outsiders need not apply. Wells Fargo's media review involves roster shops only, pitting Omnicom Group's OMD against Interpublic Group's UM. OMD plans and buys traditional media, and UM handles digital…

February 13, 2015, 8:00 AM EST

Snickers Took Over the Back of SI's Swimsuit Issue With a Ssssplendid 'You're Not You' Ad Model becomes Medusa

Snickers and BBDO New York have followed up their brilliant "Brady Bunch" Super Bowl ad with an inspired print piece—taking over the back cover of Sports Illustrated's new Swimsuit Issue…

February 9, 2015, 5:28 PM EST

Accounts in Review: KFC Leaves FCB After a Decade-Long Run Acer finds a global shop and Elevate hires MDC's Assembly

The Chicago office of FCB had a long run on Yum Brands' KFC, but after a decade, the fast-food giant is moving on. What's interesting is the new agency, Wieden…

February 6, 2015, 4:11 PM EST

Papa John's Picks a New Agency to Help It Go Global Initiative will handle media planning, digital efforts

Initiative has landed Papa John's International's media business, replacing Zimmerman Advertising, Fort Lauderdale, on an account that spends about $130 million in measured media. The New York shop is charged…

February 4, 2015, 1:44 PM EST

Facebook Opens Its Ad Awards to Instagram Campaigns Starts taking submissions

Facebook is allowing a new ad type in its yearly awards: Instagram campaigns. The Facebook Awards started taking submissions last week, and for the first time, Instagram ads are up for…

February 4, 2015, 11:17 AM EST

Without Men, Women Would Be Uncivilized Pigs, Says Fashion Site's Shocking Ad (NSFW) DLV BBDO's bizarre vision for Parisian Gentleman

Here's one way to get attention with a gender-themed advertisement. The fashion website Parisian Gentleman just unveiled its first commercial, and it has an unusual premise indeed: It posits that in…

February 3, 2015, 12:36 PM EST

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