Topic: Bbdo
IDEA: PETA's new ad manages an uncanny trick. It frames a harrowing problem, and at the same time literally embodies the solution. The problem is the use of chimpanzees and other…
Bruised by the recent loss of major accounts, two Omnicom agencies, BBDO and Goodby Silverstein & Partners, today announced layoffs. BBDO said it made “significant” cuts after losing the global Gillette…
Jeff Kenyon has been promoted to head of planning at BBDO N.Y., assuming responsibilities handled by Paul Matheson, the former director of behavioral planning, who left last June. In his new…
Grey has won a battle of Procter & Gamble agencies to take home Gillette's creative account, P&G has confirmed. The other finalists were Saatchi & Saatchi and the incumbent, BBDO. The…
Revenue grew modestly and net income was flattish for Omnicom Group in the first quarter of the year in yet another sign that the ad marketplace remains difficult. Omnicom posted net…
IDEA: Bigger. Faster. More. You know you have strong product benefits when they can be boiled down to simple value propositions even kids can appreciate. Children, and simplicity, are at…
Hey, what better way for GE to tout its "brilliant machines" designed for the healthcare sector than to show Agent Smith, the villainous sentient AI from The Matrix, stalking the…
"Just because I fart at parties now and then, it doesn't make me a farter." That's how I plan to begin my memoirs, and it's also a key line in…
Nothing gets people familiar with a new social tool quite like making a competition out of it. And so, Dave Rolfe, head of integrated production at BBDO in New York,…
