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Topic: Bbdo

Subway Chooses BBDO as Agency to Guide It Into the Post-Jared Era

Chain hopes to redefine itself with a new shop and executive

Beleaguered sandwich chain Subway has chosen BBDO as its new creative agency of record after a review. The account will be handled by the agency's New York office. The company announced…

How Spongecell Helps Agencies Navigate the World of Automated Advertising

Injecting creativity into programmatic

Specs Who CEO, co-founder Ben Kartzman (l.); chief product officer, co-founder Anthony Yam What Programmatic creative specialist Where New York, San Francisco, Los Angeles, Chicago, London Speed is king at Spongecell, which takes the…

Any Idea What These Remarkably Subtle Mercedes-Benz Ads Are Trying to Say?

Some clues hold the answer

Subtlety is a valuable thing in advertising, as consumers will always feel better about a brand that lets them connect the dots instead of hammering them over the head. But…

Ad of the Day: M&M's Heads Into the Bedroom for a Little 'Tainted Love'

Love is for sharing, or is it?

Occasionally, M&M's ventures into PG-13 territory, often with amusing results. One of the candy brand's best ads, from 2008, showed Blue licking himself—much to the horror of the woman who…

This Creative Director's Clever 'Combophotos' Are Awesomely Off-Kilter

Stephen McMennamy's surreal visions

If you like neat visual tricks, here's a set particularly worth checking out. "Combophotos" is a project featuring clever pairs of pictures spliced into single images, playing with scale—and often food—in…

AT&T's Latest 'It Can Wait' Ad Shows a Brutal Crash in Reverse, but There's No Going Back

Message evolves beyond texting, includes VR

AT&T's "It Can Wait" texting-and-driving campaign from BBDO New York has included many notable executions, including the painful Werner Herzog documentary from 2013. And the latest spot is no exception,…

Kids Swear Their Faces Off in This Uncomfortably Hilarious Ad for Smart Cars

What are you teaching your children?

Next up in our Kids Behaving Inappropriately series, BBDO Berlin got a bunch of children to yell extremely dirty words to make a point about Smart cars, and how they…

Fantasy Sports Site Wants to Ditch Frat-Boy Image With Help From a New Agency

DraftKings ups media spend nearly sixfold

Three years in, fantasy sports website DraftKings.com is getting serious about its advertising. Out is the frat-boy wordplay of its current ads (as seen below) and in is a search for…

Bud Light Leaves BBDO, Moves U.S. Business to Wieden + Kennedy

Corona's global business goes to W+K, too

Wieden + Kennedy in New York has won the creative business of America's largest beer brand, Bud Light. And owner Anheuser-Busch InBev has also tapped the agency's Amsterdam office to…

2 Different Campaigns for P&G's Always Win PR Grand Prix and Inaugural Glass Grand Prix

'Like a Girl' and India's 'Touch the Pickle' are honored

CANNES, France—Procter & Gamble's empowering feminine-care ad campaigns for women were lauded in a big way here Tuesday night, as Always' "Like a Girl" and Whisper's "Touch the Pickle" campaigns…

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