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Topic: Bayer

VML Launches a Fellowship Program to Unite Its U.S. and China Offices and Reduce Turnover

Created in partnership with Syracuse University

As a relatively young global network (founded in 1992) VML noticed that while it's continuing to expand across the world, there has been some trouble developing a connection between its…

Bayer Disowns Controversial Lion-Winning Ad, Saying BBDO Made It Just to Win Awards

AlmapBBDO paid for the ad to run in Brazil

CANNES, France—In a remarkable turn of events, Bayer has now distanced itself from a controversial Brazilian aspirin ad made by AlmapBBDO that won a bronze Lion in Cannes—and which caused…

Cindy Gallop Calls Out 'Male-Dominated Ad Industry' for Giving This Ad a Bronze Lion at Cannes

Work from Bayer, AlmapBBDO

Cannes Lions has its second cringeworthy moment, this time from a Bronze Lion winner. The outdoor ad, for Bayer from AlmapBBDO in Sao Paulo, reads "Don't worry babe, I'm not filming…

U.S. Agency of the Year: BBDO Was 2015's Unstoppable Creative Juggernaut

Humility, hard work, stellar ads and joyous clients

We don't know what's going to happen, but we know it's going to be interesting." That quote from BBDO New York chief creative officer Greg Hahn embodies his agency's approach…

Here's How WPP Will Handle Sunscreen Rivals After Merck Win

JWT, BBDO add brands after Bayer acquires Merck

Bayer roster agencies BBDO and JWT have gotten richer in brand assignments via Bayer's acquisition of Merck. But for JWT to take on Coppertone—a big Merck brand that conflicts with…

Mars Selects MediaCom for Global Media Planning

Another big loss for incumbent Starcom

Mars, seeking to consolidate its worldwide media planning at a single agency, is awarding that business to MediaCom after a review that came down to the WPP agency and incumbent Starcom, sources said. The…

This Media Agency Gets a Windfall Out of Bayer's Merck Deal

Bayer shop MediaCom adds Merck brands spending $150 million annually

Bayer HealthCare has shifted U.S. media planning and buying for its newly-acquired Merck consumer product line to MediaCom from Initiative, a Bayer executive confirmed. Annual media spending is estimated at $150…

Bayer Threatened With Lawsuit Over Marketing for One A Day

Claims vitamins will prevent disease, CSPI says

Bayer could be facing multiple lawsuits over disease-preventing claims for its One A Day multivitamins. Warning that it might sue Bayer, the Center for Science in the Public Interest laid…

Finalists Await Verdict in Bayer's U.S. Media Review

2 shops pitched the business this week

Final presentations took place this week in Bayer’s U.S media review but a decision isn’t expected until early next year. The finalists are the incumbent, Initiative, and MediaCom, Bayer’s lead media…

Pets quote movie tough guys in Bayer spots

A talking dog and cat deliver famous tough-guy lines from the movies in JayGrey's Australian campaign for Bayer's amusing Advocate parasite medication. The point is that the pets aren't…

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