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Topic: Bayer

Here's How WPP Will Handle Sunscreen Rivals After Merck Win

JWT, BBDO add brands after Bayer acquires Merck

Bayer roster agencies BBDO and JWT have gotten richer in brand assignments via Bayer's acquisition of Merck. But for JWT to take on Coppertone—a big Merck brand that conflicts with…

Mars Selects MediaCom for Global Media Planning

Another big loss for incumbent Starcom

Mars, seeking to consolidate its worldwide media planning at a single agency, is awarding that business to MediaCom after a review that came down to the WPP agency and incumbent Starcom, sources said. The…

This Media Agency Gets a Windfall Out of Bayer's Merck Deal

Bayer shop MediaCom adds Merck brands spending $150 million annually

Bayer HealthCare has shifted U.S. media planning and buying for its newly-acquired Merck consumer product line to MediaCom from Initiative, a Bayer executive confirmed. Annual media spending is estimated at $150…

Bayer Threatened With Lawsuit Over Marketing for One A Day

Claims vitamins will prevent disease, CSPI says

Bayer could be facing multiple lawsuits over disease-preventing claims for its One A Day multivitamins. Warning that it might sue Bayer, the Center for Science in the Public Interest laid…

Finalists Await Verdict in Bayer's U.S. Media Review

2 shops pitched the business this week

Final presentations took place this week in Bayer’s U.S media review but a decision isn’t expected until early next year. The finalists are the incumbent, Initiative, and MediaCom, Bayer’s lead media…

Pets quote movie tough guys in Bayer spots

A talking dog and cat deliver famous tough-guy lines from the movies in JayGrey's Australian campaign for Bayer's amusing Advocate parasite medication. The point is that the pets aren't…

Bayer ad offends New Zealand men's sperm

In one of those situations that makes everyone involved look crazy, Bayer is being taken to task over claiming, in an advertisement for male fertility treatment Menevit, that the…

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