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Topic: Basketball

Adidas Lets Fans Jump for Derrick Rose Sneakers in London Pop-Up Store Simple, smart promotion

Here's a simple concept executed simply for Adidas. This beautifully shot, expertly cut short tells the story of the opening of the D Rose Jump Store in London. This unique…

July 29, 2013, 1:47 PM EDT

Nike Gives Kevin Durant a Second Chance at Being Drafted First Only Anton Barrels stands in his way

"He can't ball, he just tall." With smack talk on his sneering lips, 5-foot-9 forward Anton Barrels makes his commercial debut in this Nike Basketball spot from Wieden + Kennedy,…

June 28, 2013, 9:04 AM EDT

JetBlue Aims High With Online Tribute to NBA's Jason Collins Mullen helps carrier with rainbow image

The outpouring of support has been impressive for NBA player Jason Collins, the first openly gay male athlete in a major U.S. professional sport. Marketers, though, have been largely silent…

April 30, 2013, 4:36 PM EDT

Those Poor NBA Players Just Want to Play, Says Jordan Brand 'Love the game,' says W+K spot

I hadn't finished not caring about the 1998-99 NBA lockout when this year's work stoppage made me not care all over again. Thirteen years ago, Nike ads played up fans'…

October 27, 2011, 9:01 AM EDT

ESPN chronicles bracket-picking process

Here's a fun spot from the hoopsters at Wieden + Kennedy promoting ESPN's Tournament Challenge. (Is there a big college basketball tourney this month? Someone really should alert the nation's…

March 14, 2011, 8:15 AM EDT

Nike and Wieden pay tribute to '90s hip-hop

Back in the '90s, it seemed like pro athletes were lining up for the chance to put out terrible rap albums. Now, Nike and Wieden + Kennedy revisit those days…

August 11, 2009, 9:52 AM EDT

Dwight Howard sick of the Kobe/LeBron ads

Kobe Bryant and LeBron James's new NBA playoff-themed ads for Nike (above) and Vitaminwater (below) have sparked a lot of excitement—particularly from Dwight Howard. But not in a good way.…

May 26, 2009, 9:37 AM EDT

Basketball is religion in TNT's new NBA ads

Here's another case of strange marketing bedfellows, as TNT and Sony Pictures team up to cross-promote the NBA playoffs and the movie Angels & Demons. The resulting mashup…

May 5, 2009, 11:52 AM EDT

Hoops coaches strip for a 'Guitar Hero' spot

Here's the new Guitar Hero commercial with college-basketball coaching legends Bob Knight, Rick Pitino, Roy Williams and Mike Krzyzewski yukking it up with Metallica. As Guitar Hero's Risky Business ads…

March 30, 2009, 11:07 AM EDT

Adidas's NBA stars finally make it to college

Here's a fun idea from Adidas. To celebrate March Madness, it's taking four of its endorsers who jumped straight from high-school basketball to the NBA and imagining them on the…

March 12, 2009, 2:11 PM EDT

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