Topic: Barry Lowenthal

Digital Publishers Are Fighting the Shift to Programmatic

Pushing back against automated buying

Are digital sellers undermining the move to automated buying? For a long time, online publishers have worried that the shift to programmatic would undercut their premium business. Some have even created…

Why Companies Need a Head of Content Strategy, Creation and Distribution

Data mining their own information

Content is marketing, we all know that. But marketing is also content. So are HR manuals, social media policies, annual reports, analyst reports, research studies, customer evaluations, product reviews, employee…

Everything You Know About the Media Biz Is About to Change

Programmatic buying will turn data jockeys into rock stars

The reason we spend so much time planning is because the consequences of making wrong media calls are very, very costly. We could buy media against the wrong target, wasting millions…

Why Native Ads Are Bad News for Some Agencies

Publishers, clients pose a threat to creative shops

When Capital One set out to endear itself with entrepreneurs, it enlisted Forbes to create blog posts on its behalf about cybercrime and other scourges of small business. Likewise, UPS…

Voice: Living the Dream

While waiting on the promise of iTV, one Apple devotee regales in a fantasy of swipe remotes and targeted ads

I just unwrapped my brand-new, recently released iTV. It’s amazing! It looks like a 42-inch iPad that I mounted on my living room wall. I could’ve used the stand, but…