Topic: Barry Lowenthal
Type
Everything You Know About the Media Biz Is About to Change
Programmatic buying will turn data jockeys into rock stars
The reason we spend so much time planning is because the consequences of making wrong media calls are very, very costly. We could buy media against the wrong target, wasting millions…
Why Native Ads Are Bad News for Some Agencies
Publishers, clients pose a threat to creative shops
When Capital One set out to endear itself with entrepreneurs, it enlisted Forbes to create blog posts on its behalf about cybercrime and other scourges of small business. Likewise, UPS…
Voice: Living the Dream
While waiting on the promise of iTV, one Apple devotee regales in a fantasy of swipe remotes and targeted ads
I just unwrapped my brand-new, recently released iTV. It’s amazing! It looks like a 42-inch iPad that I mounted on my living room wall. I could’ve used the stand, but…
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