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Topic: barrettSF

Bloggers and Celebrities Share Hometown Recommendations for YP Campaign

Yellow Pages finds a new way to go local

Formerly known as Yellow Pages, YP wants to remind people it's a good source for local advice online as well as in hulking-book form. To do so, it's been rolling…

This Video About Dropping a Brick Is Worth a Few Laughs and 67 Million Gallons of Water

Part poop joke, part drought relief

If you're going to drop an upper-decker, you might as well help fight a drought in the process. "Drop A Brick" is a nonprofit Indiegogo project created by a partnership of several…

2 Guys Named Brad Head to BarrettSF

Team of Kayal and Phifer comes from Venables Bell

Back in the day, the hot creative team at Fallon (and later, Mother) was an inseparable duo known simply as the Swedes. Well, now barrettSF has the Brads. Brad Kayal and…

YP Touts Its App in New Ads From BarrettSF

YellowPages redefines itself for the digital age

Can a 20th century search brand not only survive but thrive in the new millennium? That's the central question facing YP (formerly YellowPages), as the company launches a new campaign from…

Adweek's Top 10 Commercials of the Week

Lots of comedy, lots of fear, and lots and lots of animals

Plenty of prankvertising stunts have cruelly ambushed people over the past year. But LG's latest spot takes the genre's sadism to a new level—if it's real and not staged.

Ad of the Day: Rubio's Gets Deep in Salute to the Ocean

Does barrettSF's solemn approach sink or swim?

In today's culinary environment, a restaurant needs more than good food, solid service and aesthetically pleasing décor to gain public acclaim. Its ingredients need to be coddled, too. Beef must be…

BarrettSF Will Advertise the Fish Tacos It Eats

Startup takes on the Rubio's creative account

To paraphrase the Hair Club’s Sy Sperling, barrettSF is not only the new lead agency for Rubio’s restaurant, it’s also a customer. Staffers at the startup shop regularly grab lunch at…

Jamie Barrett Doesn't Need to Brand His New Agency

Work, not words

Specs Age 51 New gig Co-founder, cd, barrettSF Old gig Partner, ecd, Goodby, Silverstein & Partners What advice did Jeff Goodby and Rich Silverstein have about launching your own shop? What about Pat Fallon? Jeff…

Goodby Expats in Startup Club

San Francisco agency execs Barrett and Kelly are the latest ad men to open a shop of their own

Two numbers spurred Jamie Barrett, a former partner and executive creative director at Goodby, Silverstein & Partners, to open his own agency in San Francisco: 10 and 50. “[Last year] I…

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