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Topic: Barkley

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A Look Inside the Media Plan of the Year Celebration Adweek lauds winners at Digitas' cool party space

Adweek gathered the winners of the 2014 Media Plan of the Year competition for a celebratory cocktail on Nov. 13, at the cool offices of DigitasLBi. At the event, Adweek…

November 30, 2014, 11:00 PM EST

When Clients Let Media Agencies Take Risks, Good Things Happen [Updated] Presenting Adweek's 2014 Media Plan of the Year winners

After sifting through hundreds of entries, Adweek is happy to present the 18 winners of the 2014 Media Plan of the Year competition. Creativity, innovation and risk-taking set these successful…

November 10, 2014, 12:02 AM EST

Publicis Kaplan Thaler Wins Red Lobster Takes over from Grey N.Y.

Publicis Kaplan Thaler has been named the creative lead on Red Lobster’s business after a review launched in April. The New York office of Grey, the incumbent on the account since…

July 8, 2014, 3:12 PM EDT

Spirit Airlines Launches New Ad Strategy 'Hug the haters'

Bad news for all of you who are fans of Spirit Airlines' advertising: Today, the ultra-low-price carrier known for its risqué advertising—to put it gently—launches a new consumer educational campaign…

May 7, 2014, 3:30 PM EDT

Spirit Airlines Selects a New Lead Agency Barkley succeeds Siquis on the business

Barkley has won a pitch for Spirit Airlines' creative and media business, the airline has confirmed. Sources previously identified the other finalists as The Richards Group in Dallas and Walrus in…

November 5, 2013, 10:01 AM EST

Three Agencies Chase Spirit Airlines Contenders will make final presentations this week

Three shops are competing to handle creative and media responsibilities on Spirit Airlines as the carrier’s review heads into its final stage. Sources identified the contenders as The Richards Group in…

October 16, 2013, 3:22 PM EDT

Big Lots Hires Lead Creative Agency Retailer breaks from project-based approach

Big Lots has bundled its creative business at a single shop. The retailer has awarded the account to Barkley after a review. Annual media spending exceeds $50 million, according to Nielsen. A…

January 3, 2013, 2:25 PM EST

Barkley Returns to Fast Food Agency wins Dairy Queen

Barkley has returned to the fast food business, nearly two years after longtime client Sonic left in February 2011 to work with Goodby Silverstein & Partners. Dairy Queen awarded its creative…

December 20, 2012, 4:25 PM EST

Four Agencies Vie for CiCi's Pizza Selection expected next month

CiCi’s Pizza has narrowed the field in its creative and media review to four finalists. Two of the agencies—The Richards Group and Publicis—are in Texas, near the CiCi’s headquarters in Coppell,…

August 12, 2011, 4:47 PM EDT

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