Topic: Barbra Robin

The CW Gets Social With Ford

In new campaign, viewers evangelize for the 2014 Fiesta

In what the network is characterizing as its most ambitious co-branded marketing campaign to date, the CW and Ford have teamed up on a cross-platform initiative that will give viewers…

NBCU Ad Sales Picture Crystallizes

Yaccarino firms up her executive staff with promotions, new hires

Nearly two months after Linda Yaccarino became the head of advertising sales at NBCUniversal’s broadcast and cable networks units, the org chart is coming into focus. The company announced today that…