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Topic: Baldwin&

This Chocolate Factory Just Celebrated 5 Years in Business With Delicious Edible Posters

Tasty project from Baldwin&

If the medium is the message, then Videri Chocolate Factory's latest advertising has a very palatable message indeed. The Raleigh, N.C., chocolate maker worked with ad agency Baldwin& to create special…

Krispy Kreme Hid Cameras in Its Donut Boxes to Film People's Unscripted Reactions to Them

Wide eyes, screams and more

A Krispy Kreme box has quite the Pavlovian effect on the donut-crazed populace. This is demonstrated in novel fashion by North Carolina agency Baldwin& in its latest effort for the brand,…

Krispy Kreme Rigs a Glazing Machine to Create a Scannable Barcode for Free Donuts

The sweet smell of savings

Here's an oven-fresh, charmingly simple sales promotion from Krispy Kreme. For its #dayofthedozens program, the doughnut chain and agency Baldwin& rigged a glazing machine to diffuse streams of sugary white goo…

Brewer Goes for Adorably Terrifying With Half-Pony, Half-Dinosaur Mascot

Baldwin& designs Ponysaurus logo

Durham, N.C., resident Keil Jansen may have quit his job as a teacher to start a nanobrewery, but judging by its name, Ponysaurus Brewery, his old profession clearly rubbed off…

Burt's Bees Stages Classic Works of Literature in Six-Second Vines

Minus a few plot points

Burt's Bees doesn't exactly balm in its debut on Vine, but the effort isn't da balm, either. The brand riffs on classic literature in animated "adaptations" of 20,000 Leagues Under the…

Billboard Generates Drinking Water Out of Thin Air in Desert of Peru

A rainmaker from Draftfcb

Lima, Peru, gets about half an inch of rainfall per year. Yet the atmospheric humidity is around 98 percent. UTEC, the country's major university of engineering and technology, took this…

Burt's Bees Puts a Fresh Face on Billboards and Coupons

Removing vouchers reveals hydrated model beneath

To promote its new Intense Hydration line, Burt's Bees placed a clever "interactive" billboard on a busy street in Minneapolis. The sign showed a woman whose dry skin was made…

Burt's Bees Gets Nature to Sing in Earth Day Ad

Diego Stocco's organic orchestra

That coconut has a great beat, and I can really dance to it. And those almonds are in a groove. Is that dubstep? For several years, Burt's Bees has used…

Old toilet longs for flush times in Habitat ad

An old toilet overflows with words, has veritable diarrhea of the mouth and practically flips its lid in this PSA backing Habitat for Humanity's national ReStore program—which urges you…

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