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Topic: Bacardi

Gustavo Martinez Expands His Global Leadership Team at JWT

Lyle Tick leaves Bacardi to take business development role

JWT CEO Gustavo Martinez continues to build his senior management team, adding Lyle Tick as global chief growth officer, a new position at the WPP Group agency. Tick most recently was…

Spirits Brands Have a Big Opportunity With Mobile Ads

IAB finds that drinkers are digitally savvy

Diageo seemed to signal in 2011—by inking a multimillion-dollar deal with Facebook—that alcohol brands were embracing online advertising. But the consumer-goods category still lags digitally behind niches not called healthcare, and…

This Chicago-based Agency Specializes in Multicultural Work

Commonground's clients include Coca-Cola, NBCUniversal, Miller Lite and Verizon

Specs Who Co-founders and managing partners Sherman Wright (l.) and Ahmad Islam What Marketing agency Where Chicago Agency vets Wright and Islam bumped into one another while vacationing in Cancun and bonded over the…

Nivea Runs Comedy Series With Damon Wayans, Jr.

Brand creates funny videos for MadeMan.com

Beiersdorf, the 131-year-old German consumer-packaged goods firm, today is launching a branded comedy video series dubbed "Just Face It" for its Nivea Men product line, starring actor Damon Wayans, Jr.…

Bacardi Is Mindshare's 3rd Big Win This Year

Latest prize follows HSBC, Lionsgate, Summit

Mindshare’s Bacardi win in the U.S. comes on the heels of a couple of other significant prizes so far this year. Last month, the WPP Group shop successfully defended its global…

The Terrifying Slowdown for New Creative Business

First quarter unusually sluggish

The quiet is deafening. Where are the creative new-business opportunities out there? While media reviews continue apace, significant creative-only reviews have been relatively scarce this year in what agency leaders and…

This Toronto Agency Skipped the Product Placement and Released a Feature Movie

Kokanee beer's entire ad budget

Specs Who Clockwise from top: Partners (creative) Rich Pryce-Jones, David Crichton, Randy Stein, Scott Dube; Bob Shanks, managing partner, business; David Chiavegato, partner, creative What Advertising agency Where Toronto offices Every copywriter wishes he…

Bacardi Cuts to Four in Media Review

Contenders include incumbent KSL

Bacardi has narrowed the list of contenders in its U.S. media review to four, according to sources. Sources identified the shops as Mindshare, TargetCast, Horizon Media and the incumbent, KSL Media.…

Sapporo Taps KSL Media to Help Increase its U.S. Presence

Japanese beer wants bigger piece of import market

In a move intended to broaden its footprint in the American market, Sapporo has selected KSL Media to undertake its media buying and planning efforts in North America. Japan’s oldest beer…

Former Gotham Leader Lands at Bacardi

Lyle Tick to focus on vodka brands

Lyle Tick’s ticket out of the agency world comes from Bacardi. Tick, an account leader who has worked at DDB, Euro RSCG, mcgarrybowen, and, most recently, Gotham (where he was co-president),…

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