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Topic: Bacardi Rum

The Bacardi Story Is Now a Graphic Novel, Created by Two of the Industry's Top Talents They even used rum in the ink

What goes great with rum, besides Coke? A graphic novel, maybe? Bacardi tapped famed comic writer Warren Ellis and artist Mike Allred to create a graphic novel celebrating the history of…

August 15, 2014, 9:41 AM EDT

Johannes Leonardo Declined Bacardi Global Pitch Resigned U.S. account

Last month Bacardi agency Johannes Leonardo declined to participate in the rum marketer’s recently-called global creative review and resigned its U.S. business, sources said. The WPP-backed New York boutique, which had…

September 20, 2012, 2:35 PM EDT

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