Topic: Bacardi Rum

The Bacardi Story Is Now a Graphic Novel, Created by Two of the Industry's Top Talents

They even used rum in the ink

What goes great with rum, besides Coke? A graphic novel, maybe? Bacardi tapped famed comic writer Warren Ellis and artist Mike Allred to create a graphic novel celebrating the history of…

Johannes Leonardo Declined Bacardi Global Pitch

Resigned U.S. account

Last month Bacardi agency Johannes Leonardo declined to participate in the rum marketer’s recently-called global creative review and resigned its U.S. business, sources said. The WPP-backed New York boutique, which had…