Advertisement

Topic: B2B

LinkedIn Buys Business Ad Tech Player for $175 Million Bizo has b-to-b chops

LinkedIn has purchased business-to-business digital advertising company Bizo for $175 million. San Francisco-based LinkedIn has been building its ad business while focusing on Sponsored Updates, its fastest-growing ad format that appears…

July 22, 2014, 5:51 PM EDT

Construction Machines Play Jenga With 600-Pound Blocks Caterpillar proves its precision

In this two-minute clip from Ogilvy & Mather in New York, five Caterpillar machines play a giant game of Jenga using 600-pound wooden blocks, as I'm sure they often do…

April 18, 2014, 10:38 AM EDT

Some B-to-B Brands Make Strides in Social Media Still lag their consumer cousins, though

It’s hard to find social media standouts among business-to-business brands. In many cases, they’re playing catch-up to their more social consumer cousins. Still, Vivaldi Partners Group identified six in a…

April 29, 2013, 10:06 PM EDT

Advertisement