Advertisement

Topic: B2B

Capitalist Trappings Are Slow to Come to Cuba

But change is on the way

This week America takes another step toward normalizing relations with Cuba as it reopens embassies on the Caribbean's largest island. While the U.S. embargo remains in place, barring the business…

UPS Is About Way More Than Just Shipping Boxes in Its Heady New Global Push

Bring it your trickier business issues

UPS knows you've got problems, and it wants to help. The shipping service is repositioning itself as a business-to-business solution for companies with logistical considerations trickier than just picking up and…

LinkedIn Buys Business Ad Tech Player for $175 Million

Bizo has b-to-b chops

LinkedIn has purchased business-to-business digital advertising company Bizo for $175 million. San Francisco-based LinkedIn has been building its ad business while focusing on Sponsored Updates, its fastest-growing ad format that appears…

Construction Machines Play Jenga With 600-Pound Blocks

Caterpillar proves its precision

In this two-minute clip from Ogilvy & Mather in New York, five Caterpillar machines play a giant game of Jenga using 600-pound wooden blocks, as I'm sure they often do…

Some B-to-B Brands Make Strides in Social Media

Still lag their consumer cousins, though

It’s hard to find social media standouts among business-to-business brands. In many cases, they’re playing catch-up to their more social consumer cousins. Still, Vivaldi Partners Group identified six in a…

Advertisement