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Topic: Awesomeness TV

3 Things Brands Should Know About Gen Z—and They're Not All About Snapchat

Marketing and tech execs tackle next 'it' generation

Marketing has a new buzzword: Gen Z. Younger than millennials, the next generation is more reliant on digital than its predecessor, forcing brands to get more creative in their marketing. A…

Why AwesomenessTV Wants Marketers to Stop Grouping Gen Z and Millennials Together

Company targets teens and tweens

"Gen Z and millennials is not a thing, they're two things," exclaimed AwesomenessTV CEO Brian Robbins during the multi-channel network's NewFronts presentation Wednesday evening. "These life stages—late teens who are…

With DreamWorks Acquisition, Comcast Takes on Disney for Big Media Superiority

NBCU gets controlling stake in AwesomenessTV

When NBCUniversal announced this morning that it will acquire DreamWorks Animation for $3.8 billion, the deal was mostly hailed as a film play for NBCU's parent company, Comcast, as it…

Pluto.TV Expands Its Lineup of Web Channels, Including Complex Media

Boosts programming as it takes on traditional TV

Pluto.TV, a Web video hub with more than 100 channels, has added content partners to its lineup—Complex Media, Fullscreen, HitFix, Popsugar and SpinMedia. Pluto, which launched in March, has a viewing library…

AwesomenessTV's Beth Greve: DreamworksTV Is A 'Giant Trailblazer'

Wants to make the Internet safe for kids, teens and brands

In its short two-year existence, AwesomenessTV has gone from making one film featuring a YouTube star to becoming one of the Web's biggest portals for emerging online talent. With the…

Awesomeness TV and Wet Seal Launch Branded Web Series

'The Intern' follows two young women working for the retailer

Dreamworks’ teen-targeted digital video network Awesomeness TV has teamed up with Wet Seal to produce a new branded series, The Intern. The Intern follows two young women, high schooler Fiona and…

AwesomenessTV's Side Effects May Be Too Edgy

New teen-aimed Web series pushes the envelope

Editor's Note: VideoWatch wanted to review AwesomenessTV's new long-form musical drama Side Effects. But since the show is aimed at tweens and teens, and is thus way outside our demo,…

AwesomenessTV Launches Long-Form Music Series

Partners with Universal Cable on music video-infused teen drama

AwesomenessTV has launched Side Effects, a long-form series about a teen whose hallucinations take the form of music videos. The show is said to be inspired by the huge YouTube phenomenon…

Hearst, AwesomenessTV to Launch YouTube Effort for Seventeen

Includes a new multi-channel network

Hearst is partnering with Dreamworks' AwesomenessTV, a YouTube channel popular among teens, to create both a new channel and a multi-channel network around the Seventeen magazine brand. AwesomenessTV will handle the…

OMD's Final Front Brings Together Brands and New Original Content

Multiple client bids for each idea

They came, they saw, they bid. Nearly 40 blue-chip advertisers—among them PepsiCo, FedEx, State Farm, Toys R Us, Intel and JCPenney—snapped up original ideas during a recent first-of-its-kind event that put…

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