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Topic: Avi Dan

3 Agencies You've Never Heard of That Handle Walmart, BK, Pepsi

Big brands cast small shops in leading roles

The Martin Agency may be Walmart's lead creative shop, but Vimby, a 50-person agency in Van Nuys, Calif., creates more TV ads for the retailer. Likewise, two other West Coast…

Consultants Scratch Heads Over Publicis-Omnicom Deal

Where's the value for clients?

It’s early days, but consultants who help marketers find agencies are still struggling to grasp the strategic rationale for Omnicom Group’s mega-merger with Publicis Groupe. “The benefit to most clients is…

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