Topic: Avi Dan
Big brands cast small shops in leading roles
By Andrew McMains on May. 20, 2014 - 6:12 AM EDT
The Martin Agency may be Walmart's lead creative shop, but Vimby, a 50-person agency in Van Nuys, Calif., creates more TV ads for the retailer. Likewise, two other West Coast…
Where's the value for clients?
By Andrew McMains on Jul. 30, 2013 - 7:45 PM EDT
It’s early days, but consultants who help marketers find agencies are still struggling to grasp the strategic rationale for Omnicom Group’s mega-merger with Publicis Groupe. “The benefit to most clients is…