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Topic: autoplay video

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Facebook Buys LiveRail to Grow Its Video Ad Business Platform serves publishers like MLB, A+E

Facebook is buying video ad platform LiveRail and giving it control of a network that powers advertising for high-profile publishers—online and on mobile. LiveRail delivers video ads to websites and…

July 2, 2014, 1:40 PM EDT

Facebook Says If You Like Video Then You'll See More of It Views double in past six months

Facebook is giving video views more weight in its News Feed algorithm, which determines what users see from brands and friends on the social network. The greater emphasis on video…

June 23, 2014, 4:29 PM EDT

Facebook Video Ad Tools Hold Promise for Targeted Views New features come on the heels of major agency deal

Facebook video spots are getting new interactive components meant to drive more views for brands. The announcement coincided neatly with the social network’s ad deal with Starcom MeidaVest Group last…

June 5, 2014, 4:09 PM EDT

Publicis Groupe, Facebook Strike Deal Over Instagram and Video Ads [Updated] Data also part of multi-year partnership

Facebook and Publicis Groupe announced a broad ad partnership today drawing another media agency closer to the social network. Facebook’s photo-sharing app Instagram also is part of the multi-year deal…

May 19, 2014, 12:55 PM EDT

Twitter Video Ads Now Play With One Click Quietly rolls out new format

Twitter’s one-click video is now open to advertisers and brands, Adweek has discovered. Twitter confirmed that the more desirable video format has been expanded beyond Amplify media partners who started…

May 5, 2014, 4:42 PM EDT

Facebook Reveals 'Premium' Autoplay Video Ads Wide array of brands on board for late April release

Those Facebook autoplay video ads—well, call them Premium Video Ads. That’s what the social network just announced it would label the long-anticipated marketing tool that delivers video right into users’…

March 13, 2014, 2:03 PM EDT

Weather Channel Video Ad Autoplays on Twitter Violates rules on cards program

The Weather Channel is delivering autoplay video ads on Twitter, but they appear to be breaking the rules.  A promoted tweet featured autoplay video from The Weather Channel --against the rules. Today,…

January 7, 2014, 6:13 PM EST

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