Topic: Australia

Snickers 'Hungerithm' Sets the Candy's In-Store Price Based on the Internet's Mood

The angrier we are, the cheaper it gets

Snickers has dreamed up one of the cooler online/offline advertising-meets-point-of-sale hybrid campaigns of the year, introducing a "Hungerithm" that gauges the mood of the Internet and adjusts the price of…

Champion Swimmer Ian Thorpe Pitches Thorpedo Pool Cleaning Service to Australians

But don't get soaked

Ad agencies will eventually tire of fake documentary videos, we promise—but not before Optus has a chance to reveal that, yes, Olympic swimmer Ian Thorpe's Thorpedo Pool Cleaning ad was…

Pedigree Used Heart Monitors to Show Exactly How in Sync Dogs and Their Owners Are

Less anxiety for all

Puppies. They're like nature's Xanax. In "Hearts Aligned," a sweet new Australian campaign from pet food Pedigree, agency Clemenger BBDO ran an experiment that measured the heart rates of dogs and…

Chilling Australian PSA Shows How Boys Learn Domestic Abuse ... and Girls Learn to Forgive

It starts with disrespect

Knocking a girl over isn't just flirting, a new PSA from Australia reminds us—it's an early sign of contempt for women that could lead to more serious acts later in…

KFC's Pixelated 'NSFW' Tweet Proves a Bit Too 'Hot & Spicy' for the Internet

Chain apologizes for smutty shot

Brand Twitter fails are few and far between these days, which is either good or bad, depending on your schadenfreude levels. But here's a bizarre and baffling one from Australia,…

The Bank That Made GAYTMs Has Now Given an Entire Branch a Fabulous Makeover

ANZ becomes GAYNZ

It's become common for brands of all kinds to show support for the LGBT community. And while efforts from Wells Fargo, Honey Maid and others have garnered headlines—particularly during Pride Month…

Ad of the Day: Grey Just Designed a Bicycle That Has the Symptoms of MS

Brilliant Australian campaign makes the disease feel real

This is a terrible bike to ride. Those are the first words you'll hear in "This Bike Has MS," a campaign by Grey Australia for nonprofit MS to raise awareness of multiple sclerosis…

Saatchi & Saatchi Defends Its Much-Ridiculed 'Stoner Sloth' Anti-Marijuana Ads

Agency says it welcomes the global attention

Amid the chorus of derision aimed at Australia's "Stoner Sloth" anti-marijuana ads, one group still wholeheartedly believes in the campaign—the agency behind it, Saatchi & Saatchi. "The videos have truly gone…

Australia's 'Stoner Sloth' Anti-Marijuana Campaign Is an Instant and Classic Fail

Young people love ads meant to shame them

There's a long and not-very-proud tradition of anti-drug advertising that gets ridiculed for missing the mark with young audiences. Australia's New South Wales government just added a classic new entry…

Already Hot in Australia, This Agency Means Business After Opening in New York

Cummins & Partners is expanding its global reach

Specs Who (L. to r.) Chief innovation and strategy officer Arwa Mahdawi, global CEO Sean Cummins and CCO Todd Irwin What Full-service ad agency Where New York, Sydney, Melbourne, Adelaide and Toronto Cummins &…