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Topic: Australia

Sydney Art Director Is Called 'Australia's Biggest Wanker,' but Is That Really Fair? Reddit vs. marketing magazine

Jarryd Zankovic, a senior art director at Play Communications in Sydney, Australia, earned the karmic wrath of Reddit, which seized upon a douchey (though apparently tongue-in-cheek) interview with him in…

September 15, 2014, 2:01 PM EDT

Outdoor Ad Makes People Think They're About to Be Destroyed by a Tornado Mayhem comes to Sydney

You're trudging down a busy sidewalk, minding your own business, when suddenly the sky is torn apart by lightning, cars and lampposts are hurled across the street by the wind,…

September 4, 2014, 10:39 AM EDT

Airbnb Posts Its Strangest Listing Yet, Inviting You to Spend the Night at Ikea Fun co-branding from Australia

I love the smell of Hemnes in the morning. Some lucky Australians will soon wake up in an Ikea store in New South Wales after spending a night there as part…

August 25, 2014, 11:24 AM EDT

Fanny Glitterwinkle and Harmony Freebush Give World's Worst Vagina Advice in Tampon Ads Stefan Van Der Blöed, too

Feminine hygiene brand Carefree has released some videos from DDB Sydney promoting its new website, and they're absolutely 100 percent not your typical feminine hygiene ads. No mysterious blue liquid being…

August 22, 2014, 11:24 AM EDT

Well-Crafted PSA Shows How Subtle Racism Makes People 'Feel Like Crap' Made for Australia, but with a universal message

Racism doesn't just manifest in overt statements and gestures. It can also take shape in more subtle ways—and still have devastating effects. A powerful new spot from Australian public mental health…

August 5, 2014, 4:13 PM EDT

Adman Is Selling More Than His Crappy Old Car in This Ridiculous Faux-Epic Ad A bit of agency self-promotion, too

Entertainingly overblown homemade ads for used cars are now part of a burgeoning tradition. But an Australian adman, backed by his agency, is throwing his hat into the ring to…

July 21, 2014, 10:11 AM EDT

Carlton Draught Is Re-Airing This Awesomely Cheesy '80s Ad to Go With Its '70s Can The earnestness goes down smooth

Oh, the 1980s. Such quaint times. The tank tops. The big hair. The now-unsettling sense of enthusiasm. Even though the '80s revival was so 2000s, Carlton Draught is still dusting…

July 21, 2014, 9:28 AM EDT

No Situation Is Too Odd or Physically Impossible for These Strange Lending Ads Campaign won silver at Cannes

Insanity reigns in this campaign for Australian short-term lending service Nimble, which is apparently the perfect solution for man pregnancy and other unexpected life events. Created by agencies Proximity Brisbane and…

June 27, 2014, 10:39 AM EDT

Waiting in Line Goes From Boring to Brutal in Free-Sample Stunt Testing the limits of a cheapskate's endurance

How far are people willing to go, physically and emotionally, to get a free sample? Australian agency Clemenger BBDO continues its quest to find out by making consumers work hard…

June 10, 2014, 3:09 PM EDT

The Greatest Advertising Idea Ever Is Here, and It Will Make You Hate the Business A game changer, without a doubt

"Who needs a fucking idea these days when you've got an awesome piece of tech?" Those are the wise words of Steve Back from Ogilvy Australia in the case study below,…

June 4, 2014, 3:01 PM EDT

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