Topic: Attik

Droga5 Gets Into the Car Space

Toyota FCV ads will roll out later this year

The plum task of unveiling the Toyota FCV—the automaker's entrée into the fuel cell car space—puts Droga5 into the automotive category for the first time. The hire also explains why the…

Scion Turns to WDCW to Boost Regional Marketing

Shop's first campaign will break in the spring

Toyota's Scion has hired the Los Angeles office of WDCW to boost the brand's regional marketing efforts. The move comes after a review that began last fall and was led by…

Toyota Scion Spins Out One of Year's Crassest Ads

'Babes' get covered with spilled milk in Attik spot

Now competing against Kate Upton/DirecTV for crassest advertising of the week: the "Babes 'N' Donuts" spot below for Toyota's Scion iQ. What the brand thought: Women in bikinis sloshing each…

Dentsu LA Gives Way to Attik LA

One sister shop supplants another

Dentsu's decision to hand sister shop Attik the keys to its Los Angeles office illustrates the reality that no matter how big the Dentsu name is in Asia, it has…

Cadillac, Lexus, Hyundai Release Their Super Bowl :30s

Add four more spots to the heavy traffic

In recent days, we've seen Honda and Acura unveil celebrity-heavy Super Bowl spots (well, extended versions of a pair of :60s) with Matthew Broderick, Jerry Seinfeld and Jay Leno. Now,…