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Ryan Lochte Goes the Distance in AT&T's Olympic Spot A nice dip in the Atlantic for U.S. swimmer

AT&T's "Warming Up" spot for the 2012 Olympic Games, from BBDO in New York (and directed by Psyop), has American swimmer Ryan Lochte claiming that luck didn't get him all…

July 20, 2012, 9:26 AM EDT

The Spot: AT&T's Techno Thriller BBDO weaves the client's products into a multi-part series spun off from Fox's 'Touch'

IDEA: AT&T had an idea two years ago to create some kind of long-form content that would embody, not just relate, its commitment to innovation and highlight plenty of AT&T…

July 10, 2012, 12:02 AM EDT

NBC's $1 Billion Olympics Sellout Network lines up dozens of new sponsors for London games

With exactly one month to go before the Opening Ceremonies of the London 2012 Summer Olympic Games, NBC is on track to book nearly $1 billion in ad sales revenue…

June 27, 2012, 5:19 PM EDT

Idle Threat? GM’s stall tactics chill upfront, but history favors the networks

General Motors is driving a hard bargain, calling on broadcast networks to roll back pricing on their 2012-13 upfront inventory by as much as 20 percent—an opening gambit that has…

June 5, 2012, 5:05 PM EDT

Antitrust Senator Raises Concerns Over Verizon Cable Deals Stops short of recommending regulators block them

Critics of Verizon Wireless' $3.9 billion spectrum purchase and marketing and joint venture deals with the nation's largest cable companies may have just won a powerful ally in their fight…

May 24, 2012, 12:46 PM EDT

AT&T Serenades Hundreds of Fans in Real Time on Facebook Brand reaches 2 million mark and feels like singing

The new thing on Facebook is brands singing to their Facebook fans. Last month, Kraft Macaroni & Cheese personally thanked 4,632 fans who had "liked" a status update with a…

May 23, 2012, 3:17 PM EDT

Critics of Verizon Wireless' Cable Deals Launch Coalition Group hopes to put more pressure on regulators

Many of the same companies and groups that opposed and helped to shut down the AT&T purchase of T-Mobile are joining forces to take on Verizon Wireless' spectrum and marketing…

May 14, 2012, 10:38 AM EDT

Fox Sports Scores With Soccer Sells out UEFA Champions League Final in record time

Fox sold out its ad inventory for the UEFA Champions League Final in record time, clearing the decks a good six weeks before Chelsea and Bayern Munich will square off…

May 10, 2012, 6:27 PM EDT

Masters Ratings Falter as Final Round Falls on Easter Sunday Low HUT levels, wilting Tiger add up to 8-year low for CBS

A two-hole playoff matching the country’s highest-ranked golfer and the winner of the 2010 British Open wasn’t enough to keep viewers locked in for CBS’ coverage of The Masters. Final-round coverage…

April 9, 2012, 3:41 PM EDT

Nokia Marks North American Return With Lumia 900 Campaign Effort debuts with TV ad starring Chris Parnell

You remember Nokia, playing Snake on a chubby black-and-white antennae phone. Back then you never saw touchscreens, Angry Birds or Siri coming. Neither did Nokia. During the early aughts, the Finnish…

April 9, 2012, 10:08 AM EDT