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Topic: At&t

This Man Protects Marketers From Bogus Websites Like tracking money launderers

Dan Peak’s company may well be the Seal Team Six in the war against rogue websites. His company, Veri-Site, boasts 10 years of experience hunting down Internet money launderers and…

May 13, 2013, 10:29 PM EDT

Twitter Vines Get Shared 4x More Than Online Video Researcher says nascent tool packs branding punch

Marketers love them some Twitter Vines—and for good reason, it turns out. Unruly Media's research reveals that branded Vines (see Doritos example below) are shared four times as often as…

May 9, 2013, 4:25 PM EDT

Why Everything You Think You Know About American Idol Is Dead Wrong Fox workhorse still a top earner

While ratings watchers last week predictably enacted the Friday morning ritual of gnashing their teeth and rending their garments over the state of American Idol, those who would suggest that…

April 30, 2013, 8:27 PM EDT

Twitter and Facebook Are Poised to Challenge YouTube The growing video ad pie

U.S. advertisers will spend $4.14 billion on digital video this year, according to eMarketer estimates. Yet while Twitter and Facebook are among the most popular ways to find and watch…

April 28, 2013, 11:44 PM EDT

Facebook Mobile Ads May Get Tap-to-Call Feature Big possibilities for Facebook Home

Facebook recently had preliminary talks with a tap-to-call vendor as it considers fleshing out marketing opportunities for brands on Facebook Home, Adweek has learned. While details are scant, a source…

April 18, 2013, 2:44 PM EDT

How AT&T Got Kids to Make Some of the Year's Best Ads BBDO spins comic gold from their crazy brains

IDEA: Bigger. Faster. More. You know you have strong product benefits when they can be boiled down to simple value propositions even kids can appreciate. Children, and simplicity, are at…

April 15, 2013, 10:11 PM EDT

Facebook 'Home' Will Be Great for Ad Data, but Bad for Brand and Media Apps Will it affect marketers' willingness to invest in proprietary applications?

Weaker app presence for brands, and stronger data for Facebook. Those are two key reactions to Facebook's home screen replacer "Facebook Home," which was ceremoniously unveiled today with launch partners…

April 4, 2013, 4:53 PM EDT

How AT&T Is Owning March Madness on Twitter Partnership with NCAA, Turner puts brand constantly in the game

Many brands—Capital One, Dove Men's Care, Nike and Buick, to name a few—were at the ready last weekend for March Madness, purchasing Promoted Tweets in real time around the ups…

March 28, 2013, 4:47 PM EDT

March Madness All But Sold Out CBS, Turner eye another lucrative tournament

Unless you’re a starry-eyed Valpo alum with more school spirit than common sense, there’s a good chance your March Madness brackets remain relatively unscathed at this early juncture. And while…

March 21, 2013, 5:15 PM EDT

Publicis Seattle Chief Heads East to BBDO Takes managing director role, lead on AT&T

Mark Cadman, the CEO of Publicis Seattle, is joining BBDO as evp and managing director of North America with oversight of the agency’s AT&T business. Cadman, who moved to the U.S.…

February 26, 2013, 9:59 AM EST

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