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Topic: At&t

Ad of the Day: BBDO Gets 3 Clients to Make One Autism PSA Unlike Any You've Seen They look like ordinary product ads, and that's the point

As Autism Awareness Month comes to a close, BBDO New York has unveiled an interesting, ambitious project in which it got three clients—Band-Aid, Campbell's Soup and AT&T—to produce 15-second product…

April 28, 2014, 12:05 PM EDT

Vice Continues to Grow as It Heads Into Its First NewFronts Expanding into sports and food programming

Since its humble beginnings as a Montreal-based print publication on news and culture, Vice has mushroomed to 129 million views per month across its platforms, which include online channels, TV…

April 27, 2014, 8:20 PM EDT

Inside BBDO's Harmonious New Brand Campaign for AT&T People and their devices sing as one

IDEA: Wouldn't it be nice if everyone broke into song in a commercial and it felt somewhat natural and not like a cheesy Broadway show? AT&T manages that feat in a…

April 22, 2014, 8:06 AM EDT

TBS Primes the Pump for Its First Final Four Turner net’s marketing push designed to help fans break a 32-year habit

As TBS gears up to host its first-ever Final Four, the Turner network is pulling out all the stops on the promotional front. In a sense, the TBS marketing team’s…

April 4, 2014, 4:54 PM EDT

Spredfast, Mass Relevance Unite Social Marketing Systems Industry consolidating into all-in-one players

Social media marketing firms Spredfast and Mass Relevance announced a merger today. Spredfast, whose CEO Rod Favaron will lead the joint company, helps brands manage their social content and plan…

April 2, 2014, 1:39 PM EDT

Retail, Automotive Biggest Spenders in 2013 P&G, GM, AT&T among Kantar's top 10 spenders for the year

The absence of the Summer Olympics and political spending in fall 2013 (compared to their presence in 3Q 2012) may have put a damper on advertising expenditures, but total ad revenue…

March 25, 2014, 4:18 PM EDT

Chevy and AT&T Need Help Understanding All Their Data Here's where media agencies can play a crucial role

Among marketing chiefs, it's a familiar refrain: We're awash in data about consumers and our products, but what does it all mean? So, it was not surprising that in their appearances…

March 18, 2014, 3:36 PM EDT

Meet AT&T's 'Network Guys,' Who Are Here to Help You and Quietly Judge You Just go back to Instagram, peasant

Cable guys have been a staple of pop culture for years, but now it's time for their next-generation replacements to get some time in the spotlight. Two new spots for AT&T…

March 18, 2014, 12:09 PM EDT

BBDO Wins Big Pitch for Wells Fargo Bank shifts its creative account after 18+ years with DDB

Wells Fargo has found a new lead creative agency. After more than 18 years with DDB, the bank has hired BBDO in San Francisco to lead its creative business, Wells Fargo…

March 12, 2014, 11:45 AM EDT

Oscars Produce Strange Promoted Tweets [Updated] Oxygen's Kim Novak ad sticks out

When it came to real-time marketing for Sunday's Oscars, it was a success—if you were looking for bizarre results or if you work in Twitter's revenue department. The gala's red…

March 2, 2014, 9:06 PM EST

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