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Topic: At&t

Telecoms Put 77% of Their Mobile Spend in Video and Rich Media

Study tracks the decline in banner ad spending

When it comes to U.S. mobile ad budgets for telecommunications companies, 77 percent of the spending is in video and rich media, according to Vdopia's latest cross-client study.  The Silicon Valley-based…

AT&T Has to Pay $105 Million for Overcharging Customers

A settlement, not a fine

Federal Communications Commission chairman Tom Wheeler held a press conference alongside colleagues from the Federal Trade Commission and the states attorneys general today to publicly reprimand AT&T for "cramming"—adding fees…

Will Bad Boy Michael Phelps Lose His Lucrative Brand Sponsors?

Olympian’s second DUI may prompt brands to scatter

Olympic champion swimmer Michael Phelps is taking a break from the pool to enter a “program” to ostensibly deal with a DUI conviction—his second. The gold medalist took to Twitter…

AT&T, Chernin Group Take Majority Stake in Online Network

Traditional media taps into digital audience

As Internet stars continue to rise over their traditional television counterparts, old media is taking notice and wanting in on the million-dollar action. Which is why Otter Media, a joint…

Ad Spending Growth Declined in the Second Quarter

P&G is among the marketers spending significantly less, Kantar Media reports

Ad spending growth in the U.S. slowed significantly in the second quarter, according to a report from Kantar Media. According to the report, ad spending for the quarter increased by just…

Apple Sells Out of Its First Large-Screen iPhone After Years of Resisting Phablets

Steve Jobs was wrong about going big

What's that you said, Steve Jobs? No one's going to buy that large phone? Apple's visionary founder got a lot right, but he appears to have been wrong about supersized phones.…

Brands Miss the Mark With 9/11 Tweets

A roundup of the best and worst

Sept. 11 is a difficult time for brands to take on Twitter. While some industry observers applaud brands that try to inject themselves into social chatter, more often than not,…

Netflix Sides With Government-Run Broadband Providers

Asks FCC to allow for 'limitless bandwidth'

Netflix filed a startling comment with the FCC today: the company wants the Telecommunications Act amended to allow for "a pro-consumer policy of limitless bandwidth," or to put it plainly,…

T-Mobile Recruits Its Own Customers in Latest Attack on Rivals

Poaching from Sprint

T-Mobile is looking to take advantage of Sprint's broken "Framily," encouraging its customers to recruit rival customers with the promise of faster data for free for a year. T-Mobile’s promotion,…

Entertainment, Media and Communications Deals Hit $74 Billion in Q2

PwC credits the rise of the megadeal

The entertainment, media and communications (EMC) sector reached $74 billion in deal volume in the second quarter, up $67 billion from the same time last year. PwC this week released its…

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