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Topic: At&t

Ad of the Day: AT&T Makes You a Detective and an Astronaut for U-verse Immersive viewing from BBDO

Lots of advertising for television-related products—from HD screens to DVR recorders—immerses an everyman viewer into chaotic scenes from film and TV as a metaphor for how real the experience feels. But…

August 7, 2014, 1:42 PM EDT

Chernin Group, AT&T Set to Buy YouTube Network Fullscreen Network is finalizing deal with joint venture Otter Media

Otter Media, the joint venture between Chernin Group and AT&T, is finalizing a deal to purchase a majority stake of YouTube network Fullscreen, Re/code reported. The deal reportedly values Fullscreen…

July 24, 2014, 11:21 AM EDT

Amazon Has the Best Consumer Perception of Any Brand Mid-year rankings show Target hit hard by data breach, TV viewing habits changing

Target’s much-publicized data breach cost the company more than the $400-$450 million that’s been estimated—it also levied heavy damage on the retailer's perception among consumers, according to new rankings from…

July 16, 2014, 12:52 PM EDT

AT&T’s Hackathons Help Foster Digital Innovation Providing solutions by tinkering with ideas and tech

The word hacker may have a negative connotation, but AT&T wants to show the world how it can lead to positive innovation. "That's the old connotation," said Carlton Hill, vp of…

July 11, 2014, 10:06 AM EDT

New Technology Allows Brands to Bypass Agencies First ad buying, now data moves in-house

Progressive is in a digital insurance war, and its ad-buying strategy is its secret weapon. The insurance company has invested in systems on its own, bypassing agencies and working directly with…

June 10, 2014, 10:07 AM EDT

PayPal Wants to Make Your Governor's Ball Experience Easier E-wallet services and deals makes going to a festival a lot simpler

Headed to Governor's Ball Music Festival in New York? PayPal wants you to leave your wallet at home. The online payment processing company—which is working with experiential marketing agency Factory 360—will…

June 6, 2014, 6:04 PM EDT

Brands Take Aim at Hispanic World Cup Fans Univision wins as digital ad spend doubles

So what if the U.S. is in the World Cup’s “Group of Death” and has to win against Germany, Portugal and Ghana to make it to the next round? Advertisers…

June 3, 2014, 5:59 AM EDT

Counting Down the Top 10 Space-Related Ads From Cadillac to Red Bull

The use of space imagery in ad campaigns is on the rise. In some ways it’s a blast from the past, recalling the 1960s space race when Tang pitched itself…

June 1, 2014, 8:46 PM EDT

This Content Marketer Also Produces Documentaries Omelet works for AT&T, HBO, Red Bull

Specs Who (From left) Naj Allana, CFO; Ryan Fey, co-founder, chief brand officer; Sarah Anderson, CCO; Don Kurz, chairman, CEO; Mike Wallen, evp, content and development; Victoria Guenier, head of production;…

May 21, 2014, 9:29 PM EDT

NFL Sunday Ticket Is Linchpin of AT&T, DirecTV Deal Renewal of must-have content and exclusive rights required for merger

DirecTV's rights to NFL Sunday Ticket—a football package that gives subscribers access to every NFL game that plays on Sunday—is so important that it is a key clause in the…

May 19, 2014, 11:20 AM EDT

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