Topic: At&t
Leading up to Halloween, AT&T and BBDO New York have been running a campaign called "Ghostbombing," in which ghosts, goblins and ghouls engage in a little freaky photobombing to promote…
If you talk to big digital agencies like Razorfish and SapientNitro these days, it sounds like the new money to be made in digital is based inside retail stores. Razorfish is certainly…
Specs Age 43 New gig President, AT&T AdWorks Old gig Vp of sales, Southwest region, AT&T Advertising Solutions AdWorks, AT&T’s multichannel ad network, plays in three of the big media—TV, online and mobile—to help…
AT&T’s newest retail endeavor is almost the complete opposite of the currently en vogue here today, gone tomorrow pop-up stores. On Saturday, the telecom giant will open a 10,000-square-foot shop…
AT&T's "Warming Up" spot for the 2012 Olympic Games, from BBDO in New York (and directed by Psyop), has American swimmer Ryan Lochte claiming that luck didn't get him all…
IDEA: AT&T had an idea two years ago to create some kind of long-form content that would embody, not just relate, its commitment to innovation and highlight plenty of AT&T…
With exactly one month to go before the Opening Ceremonies of the London 2012 Summer Olympic Games, NBC is on track to book nearly $1 billion in ad sales revenue…
General Motors is driving a hard bargain, calling on broadcast networks to roll back pricing on their 2012-13 upfront inventory by as much as 20 percent—an opening gambit that has…
Critics of Verizon Wireless' $3.9 billion spectrum purchase and marketing and joint venture deals with the nation's largest cable companies may have just won a powerful ally in their fight…
The new thing on Facebook is brands singing to their Facebook fans. Last month, Kraft Macaroni & Cheese personally thanked 4,632 fans who had "liked" a status update with a…
