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Topic: At&t

The 5 Weirdest Things Brands Are Doing at New York Comic Con

People are lining up for the best marketing moves

At New York Comic Con, anything goes when it comes to brands trying to get noticed—from half-naked models handing out flyers to a battle for the biggest, highest banner. And…

Here's Why New York Comic Con Has Become a Must-Attend Event for Brands

Chevy, AT&T and Pepsi look to attract millennial buyers

New York Comic Con wants to shed its "little brother" status. "It's been a climb," said Lance Fensterman, senior global vp of ReedPOP, which produces New York Comic Con and is…

AT&T Names Agency Veteran as New Head of Advertising

Fiona Carter held leadership roles at Omnicom and BBDO

Just under a year after Esther Lee left AT&T to become MetLife's new CMO, the telecom giant has named Fiona Carter to succeed Lee as its svp/head of brand marketing,…

AT&T's New 'It Can Wait' Ad Tells the Quietly Tragic Story of a Would-Be Football Star

What Fletcher Cleaves lost

"Fletcher's Drive" is the latest entry in AT&T's "It Can Wait" campaign, which warns against texting, web-surfing, emailing and other forms of potentially dangerous smartphone use while driving. ESPN CreativeWorks,…

How Lauren Conrad Went From MTV Reality Princess to Social Style Queen

The lifestyle guru proves that nice girls finish first

"I'm a little nervous. I'm a lot nervous!" It's nearly 7 p.m. last Wednesday, and Lauren Conrad does indeed seem a bit anxious as she has her signature winged eyeliner touched…

These Are the Top 6 Trends Shaping Video Content Today

Brands should take a cue from Nike, Target and Dove

Recognizing there is life after the :30, brands earlier this year began experimenting with different video lengths to showcase their products and connect with consumers. Now, in short order, the…

AT&T's Latest 'It Can Wait' Ad Shows a Brutal Crash in Reverse, but There's No Going Back

Message evolves beyond texting, includes VR

AT&T's "It Can Wait" texting-and-driving campaign from BBDO New York has included many notable executions, including the painful Werner Herzog documentary from 2013. And the latest spot is no exception,…

Will Brands Come Calling for Carli Lloyd, the Surprise Star of the Women's World Cup?

Experts say you can bet on it

The U.S. team's rout of Japan in yesterday's Women's World Cup final has led to talk that Carli Lloyd, winner of the Golden Ball as the tournament's best player, should be put…

Former Apple Retail Chief Adds a Personal Touch to Consumer Electronics

On launching the tech service Enjoy

Imagine if tech experts made house calls, free of charge, to help customers set up gadgets ranging from smartphones, tablets and digital cameras to more esoteric electronica—like multiroom music systems…

FCC Hits AT&T With a $100 Million Fine for Its 'Unlimited Data' Ads

Agency says telecom slowed data speeds

The Federal Communications Commission today announced that it plans to punish AT&T to the tune of $100 million for allegedly misleading consumers about unlimited wireless data plans, according to multiple…

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