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Topic: At&t

AT&T and Hulu Share More Details About Their Upcoming Skinny Bundle Streaming Offerings

Time Inc. says its new OTT platform is off to a 'fantastic' start

Over the next several months, viewers are going to be more tempted than ever to cut the cord, thanks to a pair of anticipated new over-the-top (OTT), skinny bundle offerings…

5 Things You Should Know About Addressable Ads as More Dollars Shift to Digital

Advanced advertising needs better clarity

The momentum behind addressable TV, delivering household-specific advertising based on an advertiser-defined target—regardless of programming or time of day in both live and playback modes—has reached an important inflection point…

Ad of the Day: AT&T's Latest 'It Can Wait' Film Drives Headlong Into the Supernatural

All that's missing from BBDO's spot is Haley Joel Osment

BBDO and AT&T have delivered another powerful offering in the "It Can Wait" ad series. But while last year's "Close to Home" took its time setting up the board—showing us…

Ad of the Day: A Reality Show's Stars Learn a Devastating Lesson About Distracted Driving

@SummerBreak cast meets an unexpected interviewer

The teenage stars of YouTube reality series @SummerBreak take an emotional ride in this road-safety PSA with a reveal so powerful, it reduces some of them to tears. Part of AT&T's…

AT&T Consolidates Its Creative and Media Business with Omnicom

Company beat out WPP after $50B DirecTV acquisition

Telecommunications giant AT&T consolidated its advertising business with Omnicom after a closed creative and media review that pitted the holding company against arch rival WPP. BBDO will retain the creative…

How Milana Vayntrub Quickly Rose From Surprise Ad Star Into a Creative Force for Good

The versatile talent talks directing, acting and activism

Vayntrub has appeared in 40 spots for AT&T, although she was only supposed to be in one. Photography by Robert Ascroft The first thing you need to know about Milana Vayntrub…

20 Stars and Influencers Who Radiate Creativity and Get Everyone Talking

From Queen Bey to Samantha Bee

What would you do with fame, if you had it? Would you simply enjoy all the perks and pay that come with it, or would you use it as a…

Bring the Worst Person You Know to a Free Movie With AT&T's Ticket Twosdays

Because you have to bring someone

Thanks to a new promotion from AT&T Wireless, you can bring even your most annoying friend to the movies for free—because someone's gotta take that extra seat.  A new campaign from…

5 U.S. Olympians You Should Follow on Social Media During the Summer Games

Athletes set their sights on gold for fans and brands

Olympic athletes competing this summer in Rio will have plenty of opportunities to go for gold, both on the field and online. Social media will play an even bigger role…

AT&T Launches Huge U.S. Creative and Media Review

Incumbents Omnicom and WPP will participate

AT&T has put its giant U.S. creative and media accounts into review. A spokesperson for AT&T told Adweek: "We've begun a formal advertising media and creative agency review that will cover…

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