Advertisement

Topic: At&t

Facetime: Adweek’s Executive Lab and Miami's Art Basel Usher in December

Linda Yaccarino, Candace Cameron Bure, Mr. Brainwash and more

Media magnates came out in full force for the Adweek Executive Lab: YouTube and Facebook in the Media Mix, presented by Pixability. Art Basel kicked off in Miami with DuJour…

10 Hilarious and Touching Ads That Show Why BBDO Was Our U.S. Agency of the Year

2015's big laughs and bold ideas

From classic hilarity to emotional lifetimes lived in three minutes or less, BBDO's wide spectrum of top-quality work in 2015 is largely what earned the storied shop its status as…

U.S. Agency of the Year: BBDO Was 2015's Unstoppable Creative Juggernaut

Humility, hard work, stellar ads and joyous clients

We don't know what's going to happen, but we know it's going to be interesting." That quote from BBDO New York chief creative officer Greg Hahn embodies his agency's approach…

Global Agency of the Year: Grey's Work Sparked Cultural Conversations Worldwide

And brought home a mountain of awards

Grey celebrated its performance at the Cannes Lions in June with leather, whips and chains. The WPP Group agency hosted an S&M-themed "Fifty Shades" bash on the roof of the…

Facebook's Virtual Reality-Style Ads Are Here With Big Brands on Board

Nestlé and AT&T test 360-degree video

If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted…

AT&T Tests Cross-Screen Advertising With AdWorks

New platform taps DirecTV homes for better targeting

AT&T is ready to roll out its first advertising product since it closed its acquisition of DirecTV three months ago. AT&T AdWorks, the telecom giant's advertising sales wing (which now includes…

The 5 Weirdest Things Brands Are Doing at New York Comic Con

People are lining up for the best marketing moves

At New York Comic Con, anything goes when it comes to brands trying to get noticed—from half-naked models handing out flyers to a battle for the biggest, highest banner. And…

Here's Why New York Comic Con Has Become a Must-Attend Event for Brands

Chevy, AT&T and Pepsi look to attract millennial buyers

New York Comic Con wants to shed its "little brother" status. "It's been a climb," said Lance Fensterman, senior global vp of ReedPOP, which produces New York Comic Con and is…

AT&T Names Agency Veteran as New Head of Advertising

Fiona Carter held leadership roles at Omnicom and BBDO

Just under a year after Esther Lee left AT&T to become MetLife's new CMO, the telecom giant has named Fiona Carter to succeed Lee as its svp/head of brand marketing,…

AT&T's New 'It Can Wait' Ad Tells the Quietly Tragic Story of a Would-Be Football Star

What Fletcher Cleaves lost

"Fletcher's Drive" is the latest entry in AT&T's "It Can Wait" campaign, which warns against texting, web-surfing, emailing and other forms of potentially dangerous smartphone use while driving. ESPN CreativeWorks,…

Advertisement