Topic: The Atlantic Wire
For a 155-year-old print publication, The Atlantic has never been shy about digital experimentation—a strategy that, so far, seems to have paid off, considering that the brand’s full-year digital ad…
The Atlantic Wire defines news differently. It's not that news has changed radically in the age of digital disruption. But rather, it's the authority of who gets to decide what's news…
Perhaps the most interesting item to come out of Samsung's Galaxy S4 announcement last night—from an advertising perspective, that is—was the so-called smart pause feature for video. Utilizing the phone's…
For the ninth time in its 155-year history, The Atlantic is getting a facelift. The magazine’s March issue will mark the debut of a redesign overseen by creative director Darhil…
As publishers wrestle with whether to deliver their digital content in an app or Web-based browser, the browser is gathering momentum. The Atlantic today announced the launch of a tablet-optimized HTML5…
Four years ago, David Bradley, the chairman and sole owner of the Atlantic Media Company, came up to New York from Washington, D.C., to have dinner at The Carlyle with…
The Atlantic, whose online push was key to getting the brand into the black last year, is launching another major expansion online, but with a new tack. In a first for…
