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Topic: The Atlantic Wire

The Wire Gets Folded Back Into The Atlantic

Company says the site's business strategy 'hasn't proven out'

Barely a year after The Atlantic Wire struck out on its own as The Wire, both the site and its staffers are getting folded back into TheAtlantic.com. In an email to…

The Atlantic Wire Relaunches as The Wire

Spin-off site to roll out new custom ad units

Today, The Atlantic Wire is rebranding as it spins off (in title, at least) from parent The Atlantic. From now on, the 4-year-old news aggregation site will be known simply…

The Atlantic Launches a Paid Product

'The Atlantic Weekly' bets on readers' willingness to pay for curation

For a 155-year-old print publication, The Atlantic has never been shy about digital experimentation—a strategy that, so far, seems to have paid off, considering that the brand’s full-year digital ad…

The Atlantic Wire Is Building Its Audience By Inserting Itself Into Social News Conversations

News site plans to expand staff, original reporting

The Atlantic Wire defines news differently. It's not that news has changed radically in the age of digital disruption. But rather, it's the authority of who gets to decide what's news…

Samsung's 'Smart Pause' Feature Could Better Mobile Video Advertising

Futuristic quirk has marketing ramifications, per industry players

Perhaps the most interesting item to come out of Samsung's Galaxy S4 announcement last night—from an advertising perspective, that is—was the so-called smart pause feature for video. Utilizing the phone's…

The Atlantic Redesigns With Bolder Look

The 155-year-old magazine debuts updated logo, layout

For the ninth time in its 155-year history, The Atlantic is getting a facelift. The magazine’s March issue will mark the debut of a redesign overseen by creative director Darhil…

The Atlantic Places Another Bet on Apps

Atlantic Wire launches HTML5 site, may pull its iPhone app

As publishers wrestle with whether to deliver their digital content in an app or Web-based browser, the browser is gathering momentum. The Atlantic today announced the launch of a tablet-optimized HTML5…

How David Bradley and Justin Smith Saved 'The Atlantic'

A sinking magazine comes back from the brink (or why all print media stories don’t have to end badly)

Four years ago, David Bradley, the chairman and sole owner of the Atlantic Media Company, came up to New York from Washington, D.C., to have dinner at The Carlyle with…

'The Atlantic' Looks for New Audience With Cities Site

Magazine's digital editorial director envisions traffic in millions

The Atlantic, whose online push was key to getting the brand into the black last year, is launching another major expansion online, but with a new tack. In a first for…

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