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The Atlantic Wire Relaunches as The Wire Spin-off site to roll out new custom ad units

Today, The Atlantic Wire is rebranding as it spins off (in title, at least) from parent The Atlantic. From now on, the 4-year-old news aggregation site will be known simply…

November 19, 2013, 6:00 AM EST

The Atlantic Launches a Paid Product 'The Atlantic Weekly' bets on readers' willingness to pay for curation

For a 155-year-old print publication, The Atlantic has never been shy about digital experimentation—a strategy that, so far, seems to have paid off, considering that the brand’s full-year digital ad…

June 14, 2013, 1:47 PM EDT

The Atlantic Wire Is Building Its Audience By Inserting Itself Into Social News Conversations News site plans to expand staff, original reporting

The Atlantic Wire defines news differently. It's not that news has changed radically in the age of digital disruption. But rather, it's the authority of who gets to decide what's news…

May 31, 2013, 1:03 PM EDT

Samsung's 'Smart Pause' Feature Could Better Mobile Video Advertising Futuristic quirk has marketing ramifications, per industry players

Perhaps the most interesting item to come out of Samsung's Galaxy S4 announcement last night—from an advertising perspective, that is—was the so-called smart pause feature for video. Utilizing the phone's…

March 15, 2013, 4:54 PM EDT

The Atlantic Redesigns With Bolder Look The 155-year-old magazine debuts updated logo, layout

For the ninth time in its 155-year history, The Atlantic is getting a facelift. The magazine’s March issue will mark the debut of a redesign overseen by creative director Darhil…

February 20, 2013, 9:02 PM EST

The Atlantic Places Another Bet on Apps Atlantic Wire launches HTML5 site, may pull its iPhone app

As publishers wrestle with whether to deliver their digital content in an app or Web-based browser, the browser is gathering momentum. The Atlantic today announced the launch of a tablet-optimized HTML5…

January 9, 2013, 2:42 PM EST

How David Bradley and Justin Smith Saved 'The Atlantic' A sinking magazine comes back from the brink (or why all print media stories don’t have to end badly)

Four years ago, David Bradley, the chairman and sole owner of the Atlantic Media Company, came up to New York from Washington, D.C., to have dinner at The Carlyle with…

September 27, 2011, 6:51 AM EDT

'The Atlantic' Looks for New Audience With Cities Site Magazine's digital editorial director envisions traffic in millions

The Atlantic, whose online push was key to getting the brand into the black last year, is launching another major expansion online, but with a new tack. In a first for…

June 27, 2011, 5:34 PM EDT

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