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Topic: Association of National Advertisers

Marriott Brand Chief Puts Video Focus on Millennials

Brian King riffs on digital natives

If all of the ANA Masters of Marketing speakers had digital-addicted family members in either grade school, high school or college to draw upon for analogies, that'd make perfect sense.…

Are Marketers Worried About Millennials Fleeing Facebook?

ANA confab attendees respond in 15 seconds or less

Millennial marketing has easily been one of the top subjects at the ANA Masters of Marketing conference this weekend in Phoenix, Ariz. The demographic is coming of age in terms…

GE Gets 30% Better Returns Through Smart Content Marketing

CMO Beth Comstock on her brand's five-year comeback

General Electric's popularity dipped during the 2008 recession, but the massive brand has since more than recovered. How big has content marketing been in the company's comeback? "We've done some research…

Walmart's Social Is Getting 10X ROI and Tens of Thousands of Daily Interactions

Impressive stats disclosed at ANA conference

During his morning keynote today at the ANA Masters of Marketing conference, Walmart marketing chief Stephen Quinn said, "Our interactions on Facebook are important." And if you look at some…

Will Advertising Take a Hit From the Shutdown?

It all depends on how long the government stays closed

The longer the federal government shutdown drags on, the more likely that the advertising business will not only take a hit, but find itself in the crosshairs of corporate tax…

Uh, Oh: Advertising Tax Deduction Is Back in Play

Ad industry lobby groups kick into action to beat it back again

While the industry was celebrating Advertising Week in New York, 250 miles south in the nation's capitol, Congress was mulling its perennial plot to remove the standard tax deduction for…

A Look at How Agency Compensation Has Changed

Shops are getting squeezed

Gone are the days when agencies could milk marketers for all their worth. Marketers are demanding more of their agencies, as the ANA's newest Trends in Agency Compensation survey shows.…

Will Ad Tax Deduction Come Back in Play With Baucus' Exit?

Advertisers aren't taking any chances

There is more reason than ever for the advertising and media industries to keep a closer eye on Washington these days now that Sen. Max Baucus (D-Mont.) has announced he…

ANA's Liodice Warns Business to Collaborate More

Notes that some guidance can help industry find its way forward

If there was any doubt that Washington has more influence over the ad industry than ever, just check out Bob Liodice’s opening statement before the Association of National Advertisers' annual…

Sen. Pryor Talks Privacy, Food Guidelines to Ad Biz

He's OK with self-regulation, but worries about bad actors

Advertisers need to be vigilant about self-regulation if they want to keep Washington out of their business. That was the message delivered by Sen. Mark Pryor (D-Ark.), the new chairman…

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