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Topic: Association of National Advertisers

A Look at How Agency Compensation Has Changed Shops are getting squeezed

Gone are the days when agencies could milk marketers for all their worth. Marketers are demanding more of their agencies, as the ANA's newest Trends in Agency Compensation survey shows.…

August 21, 2013, 7:01 AM EDT

Will Ad Tax Deduction Come Back in Play With Baucus' Exit? Advertisers aren't taking any chances

There is more reason than ever for the advertising and media industries to keep a closer eye on Washington these days now that Sen. Max Baucus (D-Mont.) has announced he…

April 24, 2013, 1:13 PM EDT

ANA's Liodice Warns Business to Collaborate More Notes that some guidance can help industry find its way forward

If there was any doubt that Washington has more influence over the ad industry than ever, just check out Bob Liodice’s opening statement before the Association of National Advertisers' annual…

March 19, 2013, 12:02 PM EDT

Sen. Pryor Talks Privacy, Food Guidelines to Ad Biz He's OK with self-regulation, but worries about bad actors

Advertisers need to be vigilant about self-regulation if they want to keep Washington out of their business. That was the message delivered by Sen. Mark Pryor (D-Ark.), the new chairman…

March 19, 2013, 10:20 AM EDT

Rockefeller Reintroduces Do Not Track Act Privacy heats up again in Congress

Privacy is about to heat up again in Congress. Sen. Jay Rockefeller (D-W.Va.), chairman of the Commerce Committee, reintroduced his Do Not Track Online Act, which will give consumers the…

February 28, 2013, 5:46 PM EST

Bill Targeting Patent Trolls Could Be First Nail in the Coffin Bill would force trolls to pay legal costs of defendants if they lose cases

This could be the year Congress takes serious action against patent trolls, non-practicing entities that buy up patents and virtually extort companies to pay up for violating frivolous patents. A good…

February 27, 2013, 3:33 PM EST

Brands Brace for Deluge of New Domains in April P&G, Coca-Cola, Microsoft and dozens more call for a pre-emptive strike

The launch of hundreds of new top-level domains, such as dot-app, dot-music, even dot-sucks, is only two months away, and skittish advertisers are bracing for a return to the Web’s…

February 18, 2013, 7:49 AM EST

Ad Biz Readies Fight Against State Ad Taxes New levies could scare off marketers, hurting local media outlets

New taxes on advertising haven't yet been proposed in Congress, but that hasn't stopped financially strapped states from considering them. Governors John Kasich (R-Ohio) and Mark Dayton (D-Minn.) have both…

February 8, 2013, 11:23 AM EST

Patent Trolls Get Worked Over at CES Ad industry could join tech's next big fight

Last year, it was SOPA that rallied the Internet community. This year it may well be patent trolls, companies whose sole business is to buy up patents and then go…

January 8, 2013, 8:47 PM EST

Advertisers Urge Supreme Court to Hear Tobacco Ad Case Chances for appeal are good

The Supreme Court may be the next stop for advertisers fighting against the government's proposal to force tobacco companies to place graphic warning labels on cigarette packages. The Association of…

November 27, 2012, 5:40 PM EST

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