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Topic: Association of National Advertisers

Advertising Biz Stunned by Draft Proposal to Cut Ad Deduction

Ramifications for all media, but particularly struggling newspapers

Just as advertisers and media execs feared, Rep. Dave Camp (R-Mich.), chairman of the House Ways and Means committee, is proposing watering down the advertising tax deduction. Multiple sources have…

How Much Bigger Can the ANA's Growth Conference Get?

CEO Bob Liodice says he's near capacity

The Association of National Advertisers’ annual Masters of Marketing conference drew a record crowd of about 2,000 in Phoenix this month—a 5 percent increase from last year’s nearly 1,900. Not…

Marriott Brand Chief Puts Video Focus on Millennials

Brian King riffs on digital natives

If all of the ANA Masters of Marketing speakers had digital-addicted family members in either grade school, high school or college to draw upon for analogies, that'd make perfect sense.…

Are Marketers Worried About Millennials Fleeing Facebook?

ANA confab attendees respond in 15 seconds or less

Millennial marketing has easily been one of the top subjects at the ANA Masters of Marketing conference this weekend in Phoenix, Ariz. The demographic is coming of age in terms…

GE Gets 30% Better Returns Through Smart Content Marketing

CMO Beth Comstock on her brand's five-year comeback

General Electric's popularity dipped during the 2008 recession, but the massive brand has since more than recovered. How big has content marketing been in the company's comeback? "We've done some research…

Walmart's Social Is Getting 10X ROI and Tens of Thousands of Daily Interactions

Impressive stats disclosed at ANA conference

During his morning keynote today at the ANA Masters of Marketing conference, Walmart marketing chief Stephen Quinn said, "Our interactions on Facebook are important." And if you look at some…

Will Advertising Take a Hit From the Shutdown?

It all depends on how long the government stays closed

The longer the federal government shutdown drags on, the more likely that the advertising business will not only take a hit, but find itself in the crosshairs of corporate tax…

Uh, Oh: Advertising Tax Deduction Is Back in Play

Ad industry lobby groups kick into action to beat it back again

While the industry was celebrating Advertising Week in New York, 250 miles south in the nation's capitol, Congress was mulling its perennial plot to remove the standard tax deduction for…

A Look at How Agency Compensation Has Changed

Shops are getting squeezed

Gone are the days when agencies could milk marketers for all their worth. Marketers are demanding more of their agencies, as the ANA's newest Trends in Agency Compensation survey shows.…

Will Ad Tax Deduction Come Back in Play With Baucus' Exit?

Advertisers aren't taking any chances

There is more reason than ever for the advertising and media industries to keep a closer eye on Washington these days now that Sen. Max Baucus (D-Mont.) has announced he…

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