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Topic: Association of National Advertisers

Is an Ad Tax Deduction Battle Moving to the Senate? Sen. Baucus to release discussion drafts for tax reform by end of the week

The advertising community has been on high alert over proposals in the House to limit or eliminate the advertising tax deduction. Now, all eyes are on the Senate, where Max…

November 19, 2013, 5:42 PM EST

Advertising Biz Stunned by Draft Proposal to Cut Ad Deduction Ramifications for all media, but particularly struggling newspapers

Just as advertisers and media execs feared, Rep. Dave Camp (R-Mich.), chairman of the House Ways and Means committee, is proposing watering down the advertising tax deduction. Multiple sources have…

November 8, 2013, 9:49 AM EST

How Much Bigger Can the ANA's Growth Conference Get? CEO Bob Liodice says he's near capacity

The Association of National Advertisers’ annual Masters of Marketing conference drew a record crowd of about 2,000 in Phoenix this month—a 5 percent increase from last year’s nearly 1,900. Not…

October 31, 2013, 6:00 AM EDT

Marriott Brand Chief Puts Video Focus on Millennials Brian King riffs on digital natives

If all of the ANA Masters of Marketing speakers had digital-addicted family members in either grade school, high school or college to draw upon for analogies, that'd make perfect sense.…

October 6, 2013, 8:10 AM EDT

Are Marketers Worried About Millennials Fleeing Facebook? ANA confab attendees respond in 15 seconds or less

Millennial marketing has easily been one of the top subjects at the ANA Masters of Marketing conference this weekend in Phoenix, Ariz. The demographic is coming of age in terms…

October 5, 2013, 10:10 PM EDT

GE Gets 30% Better Returns Through Smart Content Marketing CMO Beth Comstock on her brand's five-year comeback

General Electric's popularity dipped during the 2008 recession, but the massive brand has since more than recovered. How big has content marketing been in the company's comeback? "We've done some research…

October 4, 2013, 8:12 PM EDT

Walmart's Social Is Getting 10X ROI and Tens of Thousands of Daily Interactions Impressive stats disclosed at ANA conference

During his morning keynote today at the ANA Masters of Marketing conference, Walmart marketing chief Stephen Quinn said, "Our interactions on Facebook are important." And if you look at some…

October 4, 2013, 2:27 PM EDT

Will Advertising Take a Hit From the Shutdown? It all depends on how long the government stays closed

The longer the federal government shutdown drags on, the more likely that the advertising business will not only take a hit, but find itself in the crosshairs of corporate tax…

October 3, 2013, 2:28 PM EDT

Uh, Oh: Advertising Tax Deduction Is Back in Play Ad industry lobby groups kick into action to beat it back again

While the industry was celebrating Advertising Week in New York, 250 miles south in the nation's capitol, Congress was mulling its perennial plot to remove the standard tax deduction for…

September 26, 2013, 10:15 AM EDT

A Look at How Agency Compensation Has Changed Shops are getting squeezed

Gone are the days when agencies could milk marketers for all their worth. Marketers are demanding more of their agencies, as the ANA's newest Trends in Agency Compensation survey shows.…

August 21, 2013, 7:01 AM EDT

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