Advertisement

Topic: Association of National Advertisers

What's Being Done to Rein In $7 Billion in Ad Fraud

4 experts share concerns ahead of ANA Masters of Media discussion

Long a dirty little secret of the digital media business, the topic of ad fraud has been thrust front and center in discussions among agency executives, advertisers and publishers over…

Study: Ad Industry Accounted for 19 Percent of U.S. GDP in 2014

New findings from ANA and The Advertising Coalition

For anyone down on advertising, the Association of National Advertisers and The Advertising Coalition commissioned a study that highlights some of the industry's big economic benefits. Namely, advertising contributed $3.4…

UPDATED: ANA Launches Fact-Finding Probe Into Media-Buying Kickback Claims

Group's goal is to 'clean this mess up'

Are media agencies pooling media purchases to get rebates on the time and space they're buying and not passing those savings on to their clients? With another investigation set to…

Agencies Question Old Conflict Policies as Short-Term Projects Rise

Advertising groups will meet this month to tackle constraints

Increasingly, clients are hiring independent agencies on a project basis—with no annual retainer, smaller fees and offers of work that last for as little as a month—almost all with the…

As Firestorm Grows Around Media Kickbacks, the Industry Launches a New Task Force

4A's and ANA vow to investigate marketers' concerns

It has been called (by 4A's President Nancy Hill, specifically) the ad industry's "elephant in the room." The issue? Allegations of media agencies pocketing discounts on volume media buys and not…

New Survey Shows the Gap Between Clients and Agencies on Issues Like Compensation and Briefs

ANA attempts to measure the rift

A new Association of National Advertisers survey of marketers and agencies reveals (perhaps not too surprisingly) little harmony and much discord. While marketing and agency leaders agree that agencies are valuable…

Infographic: Native Advertising Grows Despite Budget and Transparency Concerns

But it's still only 5% of marketers' spending

In spite of concerns about transparency, sponsored content has continued to grow in popularity: In 2015, almost two-thirds of marketers surveyed by the Association of National Advertisers said they will…

Nearly 25% of Video Ad Views Are Fraudulent, and 6 Other Alarming Stats

$6.3 billion menace will shake confidence

Bot fraud, digital advertising's albatross, will suck $6.3 billion from the industry next year, according to a much anticipated report highlighting the threat from the Association of National Advertisers and…

Fewer Than a Quarter of Marketers Have Used Programmatic Buying

They don’t understand enough about it to feel comfortable

In spite of programmatic buying's popularity as a buzzword, only 23 percent of the marketers surveyed by Forrester and the Association of National Advertisers said they understand how programmatic works…

ANA Is Assessing the Extent of Digital Ad Fraud

30 brands join study

Thirty members of the Association of National Advertisers are participating in a month-long study to examine just how badly bot fraud is impacting digital campaigns. The ANA has teamed with…

Advertisement
Advertisement