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Topic: Association of Magazine Media

Who Killed the Magazine App?

97% of Newsstand apps are now free

The Association of Magazine Media (MPA), the magazine publishers trade group, this month reported some seemingly encouraging results for an industry that’s become all too used to bad news. While print…

MPA Makes Headway in Tablet Metric Standardization

Outside companies working to integrate metrics reporting into software

MPA, the Association of Magazine Media, has finally released a game plan to implement its guidelines for standardizing digital magazine metrics, which it hopes will encourage advertisers to commit to…

Study: Millennials Engage With Magazines Via Social Media

But they want something out of it

While many magazines are still struggling to produce revenue from digital platforms, their social media efforts aren’t going to waste—if they have something tangible to offer. According to a new…

MPA Names Mary Berner President and CEO

Former RDA chief will take over in September

MPA, the Association of Magazine Media, has announced that former Reader’s Digest Association CEO Mary Berner will become its new president and CEO, just in time for the leading magazine…

MPA Levels Playing Field for Publishers' Tablet Data

Asks publishers to use specific metrics, language

The varying sets of rules determining how magazines can access their tablet subscribers’ information across different platforms—Apple has always been especially stingy with the statistics—has long irked publishers. But as…

MPA Loses Marketing Chief

Trade org executive was hired to go to bat for magazines

Magazines now have one fewer person to promote them. Andrew Jung, who was hired by the Association of Magazine Media (formerly known as MPA) to champion the industry, has left…

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