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Topic: Arnold

The World's Biggest Dandy Wants to Teach You All About PUR Water

Arthur Tweedie isn't just full of hot air

Arnold has enlisted a Chris McDonald (circa Thelma and Louise) doppelganger to tout the taste of water filtered with PUR. The new spots feature Arthur Tweedie, a self-proclaimed water critic, and…

Arnold N.Y.'s New President Is a Seasoned Account Man

Peter Grossman starts next week

Before venturing into digital startups, Peter Grossman, Arnold's new president in New York, spent more than a decade in account management at JWT. Peter Grossman Grossman worked at JWT from 1997…

American Eagle Outfitters Hires a New Agency

Translation succeeds Arnold as creative lead

American Eagle Outfitters has shifted its creative business to Translation.  The New York agency will lead creative development for the AEO brand in the US and Canada, with a particular focus…

7 Agencies Chase Infiniti's Global Account

Annual media spending totals $450 million

Infiniti Motor Co. will meet with more than a half-dozen agencies before selecting a handful of finalists to pitch its global creative account. The meetings are taking place this week, with…

Doner Reclaims ADT's Creative Business

Reunion comes 8 months after the company hired Arnold

New chief marketing officer Jerri DeVard has taken the reins at ADT and hit the rewind button: she has moved the security mammoth back to Doner, eight months after the…

Bartle Bogle Hegarty Adds New Chief Global Growth Officer

Michael Densmore joins from McKinney next week

Bartle Bogle Hegarty has cast a new role at the agency with an executive from McKinney.   Michael Densmore, chief marketing officer at McKinney, will become the chief global growth officer…

Havas Posts 3% Gain in Organic Growth

N.A. helped in recovery from year-earlier period

Thanks to improved results in North America and strong performance in high-growth countries, Havas said first-quarter revenue rose to $542 million, with a 3 percent increase in organic growth. That…

Ad of the Day: Progressive's Baby Man Is About to Spit Up in Your Facebook Feed

New character is designed for site's Premium Video Ads

Look out, Flo. There's a new babe in town. Actually, make that baby. Progressive Insurance is changing things up with a new campaign from Arnold featuring a wise-cracking man-child character and…

Arnold New York’s Chief Creative Officer Leaves to Start Own Agency

New York office will no longer have a CCO

Following today's departure of chief creative officer Aaron Griffiths, the New York office of Arnold will no longer have a CCO.  The New York team will be lead by global creative…

Milk-Bone Gets Into the Teeth Brushing Business

Arnold rolls out new ads for Brushing Chews

Arnold's new campaign for Milk-Bone Brushing Chews features an everyman-type named Ted and his dog, Rudy. The duo appears in a series of online videos and a TV ad that illustrate…

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