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Topic: Arnold

Government's Ad Campaign Convinced 100,000 Smokers to Kick the Habit CDC says results exceeded expectations

The government's stop smoking advertising campaign convinced more than 200,000 Americans to kick the habit at last, of which about 100,000 will quit permanently, according to data released Monday from…

September 9, 2013, 11:09 AM EDT

Pete Favat is Deutsch LA's New Creative Chief Heads West after 14 years at Arnold in Boston

Last time Deutsch LA looked for a chief creative officer, the agency found its pick in London. This time, the creative chief comes from Boston. Pete Favat, the longtime creative leader…

September 3, 2013, 4:31 PM EDT

Flo Can't Be Your Wife, but Your Wife Can Be Flo, in Progressive's Odd Little Ad Fantasy Superstore at home

Do you wish your wife were more like Flo, the ever-peppy, white-aproned saleswoman for Progressive Insurance? Do you wish your home were more like the Superstore, the white-walled setting of…

August 29, 2013, 11:58 AM EDT

Creative Agencies Are Experiencing Super-High CEO Turnover Fierce competition and a quest for reinvention

Creative agency execs are dizzy from the churn of CEOs over the past 12 months with the appointment of eight new chiefs for New York and North America—and more changes…

August 18, 2013, 10:27 PM EDT

Anti-Tobacco Nonprofit Reviews Ad Business Legacy to complete creative, media search by year's end

Legacy, the national public health nonprofit created to advertise the dangers of tobacco use, is reviewing its advertising business. In play are both creative responsibilities and media planning and buying, which…

July 25, 2013, 6:24 PM EDT

Biker Bee and Friends Swarm a City in Jack Daniel's Tennessee Honey Ad In search of a bottle

The Jack Daniel's biker bee is back in this new spot from Arnold in Boston, and this time he brought a whole swarm of friends to tear through a weirdly…

July 2, 2013, 2:01 PM EDT

Liberty Mutual Reviews Ad Business Longtime incumbent Hill Holliday plans to defend

Liberty Mutual is reviewing its creative and media business. The company’s media spending totaled nearly $150 million last year, up from about $116 million in 2011, according to Nielsen. Those figures,…

June 10, 2013, 1:43 PM EDT

Carnival Searches for Media Agency Incumbent Havas Media isn't defending

Carnival Cruise Lines is searching for a new agency for media planning and buying. The incumbent, Havas Media (formerly MPG), is not defending. In a statement, Carnival noted that the company hasn't…

May 30, 2013, 1:22 PM EDT

Here's How Brands Become 'Sherpas' It only works in service industries, though

In a new survey of consumers, Arnold has identified a need for brands to better educate and guide people through the maze of choices in their lives—and when they find…

May 29, 2013, 1:32 PM EDT

Progessive's Flo Meets First Celebrity Michael Buffer helps sell bundled insurance

Flo broke Michael Buffer's spleen. At least, that's the punch line in Progressive Insurance's newest—and 89th—TV commercial featuring its characteristically peppy spokeswoman, Flo. Launched Monday, the ad is also the first…

April 3, 2013, 12:18 PM EDT

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