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Topic: Arnold

CenturyLink Taps a New Lead Agency to Build Brand Awareness

Telecom firm spends $100 million on media annually

Regional telecommunications player CenturyLink has found a new lead agency for its consumer business. The Boston office of Arnold has landed the company's creative account after a review, and the brand's…

Bolloré Group Makes Offer to Take Majority Control of Havas Group

Proposal would increase its stake from 36 percent

Bolloré Group, already a dominant shareholder of Havas Group, now wants to take majority control. In a brief conference call today, Havas Group confirmed that Bolloré had made an offer that…

Sprint Narrows Broadcast Search to Final Two Agencies

$450M in TV ads at stake

Two agencies have reached the final stage of Sprint's broadcast creative review. Sources identified them as Arnold in Boston and Deutsch L.A. in Marina del Rey, Calif. Each shop will meet…

Sprint Down to 5 in Creative Search

Final contenders' meeting next week in $450 million review

The search for a new creative lead on Sprint's business, which kicked off in late summer, has moved quickly with five agencies meeting with client executives next week before a last…

Arnold Starts Hispanic Marketing Practice

Makes it part of the agency rather than a separate unit

Arnold is adding Hispanic marketing capabilities with the hiring of three executives from Bravo, the Hispanic marketing unit of WPP Group's Young & Rubicam Brands. Leading the new cross-cultural practice are…

How Jack Daniel's Searched All Over the Country for the Best Bar Stories

Inside Arnold's rich new website

IDEA: People in bars like to talk, especially when whiskey, preferably in copious amounts, has been consumed. Often, the stories are even about whiskey, insofar as it precipitated some memorable…

The World's Biggest Dandy Wants to Teach You All About PUR Water

Arthur Tweedie isn't just full of hot air

Arnold has enlisted a Chris McDonald (circa Thelma and Louise) doppelganger to tout the taste of water filtered with PUR. The new spots feature Arthur Tweedie, a self-proclaimed water critic, and…

Arnold N.Y.'s New President Is a Seasoned Account Man

Peter Grossman starts next week

Before venturing into digital startups, Peter Grossman, Arnold's new president in New York, spent more than a decade in account management at JWT. Peter Grossman Grossman worked at JWT from 1997…

American Eagle Outfitters Hires a New Agency

Translation succeeds Arnold as creative lead

American Eagle Outfitters has shifted its creative business to Translation.  The New York agency will lead creative development for the AEO brand in the US and Canada, with a particular focus…

7 Agencies Chase Infiniti's Global Account

Annual media spending totals $450 million

Infiniti Motor Co. will meet with more than a half-dozen agencies before selecting a handful of finalists to pitch its global creative account. The meetings are taking place this week, with…

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