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Topic: Arnold

Hotels.com Picks Crispin for Its Creative Account Winner succeeds Y&R as lead creative agency

Hotels.com is shifting its creative business to Crispin Porter + Bogusky, the agency has confirmed. The online travel site's media spending totals about $40 million annually. The decision came after a review…

October 29, 2013, 10:56 AM EDT

Deutsch LA's Pete Favat Discusses Making Ads and What Keeps Him Up at Night Also, the career he’d have if not advertising

Specs Who Pete Favat Age 52 New gig Chief creative officer, Deutsch LA Old gig CCO, Arnold How has your perception of your new employer changed in the past few years? The thing I always loved about…

October 20, 2013, 10:39 PM EDT

Ogilvy & Mather N.Y. Wins Comcast Business Berlin Cameron previously handled

Ogilvy & Mather New York has won the creative advertising for Comcast Business, after a review involving agencies like Goodby, Silverstein & Partners, Leo Burnett and Arnold, a Comcast rep…

October 9, 2013, 11:39 AM EDT

Arnold Wins ADT's Creative Business [Updated] SapientNitro takes digital and MediaCom will handle media

Arnold is ADT's new lead creative agency, joining MediaCom as new key players on the home security giant's roster of shops, ADT has confirmed. Arnold, pitching out of its Boston office,…

October 9, 2013, 11:11 AM EDT

McCann, UM Win Lockheed Martin Beat finalists Arnold, Doremus

Lockheed Martin tapped McCann Erickson in New York and Interpublic sibling UM to handle global advertising and media responsibilities, sources said. Last year, Lockheed Martin spent nearly $4 million in measured…

October 8, 2013, 10:57 AM EDT

3 Shops Vie for Hotels.com's Business Winner will succeed Young & Rubicam as lead creative agency

Three shops are preparing final presentations in their bids to replace Young & Rubicam as lead creative agency for Hotels.com. Sources identified the finalists as Crispin Porter + Bogusky in Boulder,…

September 25, 2013, 12:43 PM EDT

Arnold Lieutenants Take Broader Roles Paul Nelson, Elliott Seaborn become managing directors

Paul Nelson and Elliott Seaborn have been promoted to managing directors at the Boston headquarters of Arnold. Previously, Nelson and Seaborn were managing partners, heads of marketing for the office. The…

September 19, 2013, 1:29 PM EDT

Government's Ad Campaign Convinced 100,000 Smokers to Kick the Habit CDC says results exceeded expectations

The government's stop smoking advertising campaign convinced more than 200,000 Americans to kick the habit at last, of which about 100,000 will quit permanently, according to data released Monday from…

September 9, 2013, 11:09 AM EDT

Pete Favat is Deutsch LA's New Creative Chief Heads West after 14 years at Arnold in Boston

Last time Deutsch LA looked for a chief creative officer, the agency found its pick in London. This time, the creative chief comes from Boston. Pete Favat, the longtime creative leader…

September 3, 2013, 4:31 PM EDT

Flo Can't Be Your Wife, but Your Wife Can Be Flo, in Progressive's Odd Little Ad Fantasy Superstore at home

Do you wish your wife were more like Flo, the ever-peppy, white-aproned saleswoman for Progressive Insurance? Do you wish your home were more like the Superstore, the white-walled setting of…

August 29, 2013, 11:58 AM EDT

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