Topic: Arnold Worldwide
Mexican avocado producers want consumers to think beyond guacamole and are prepping new marketing initiatives to take the fruit from exotic to everyday use. Avocados from Mexico, the newly-formed marketing agency…
For some of the biggest consumer brands, nostalgia is anything but yesterday’s news. In a study of brands that had consumers buzzing during the first quarter, NBCUniversal Integrated Media noticed that…
Reflecting a slowing of business in North America, Havas reported flat first-quarter revenue of $504 million. Organic growth declined 0.9 percent compared to an increase of 3.5 percent in the…
Volvo has launched a new campaign that paints the brand in a luxury light, taking on the likes of Mercedes, BMW, Lexus and in particular, the Audi A4. In an initial TV ad from Arnold…
Soon after the government abandoned the court fight over its proposed scary warning labels on cigarette packages, it returned to what works: advertising. The Centers for Disease Control will launch…
Arnold has landed a place on Del Monte Foods’ agency roster. The New York office of the Havas shop has won Del Monte's Milk-Bone creative business after a review, the agency…
Pearle Vision has selected Energy BBDO, Chicago, as its new creative shop following a review launched last fall. Pearle had worked with Arnold Worldwide for more than six years. The Havas…
Andrew Benett, the global CEO of Arnold Worldwide for the last three years, is moving into the new role of global president at Havas Worldwide. The change is seen as…
McCann Erickson is back in the fast food business: The Interpublic agency, which previously worked for Applebee’s, won Joe’s Crab Shack after a review. The search, which was conducted by…
Havas, citing growth in third-quarter revenue in North America, Latin America and the Asia-Pacific region, reported a 10.6 percent increase in revenue to $546.2 million. Organic revenue in the period…
