Topic: Arnold Worldwide

The National Association of Realtors Finds Its Perfect Pitchman in Modern Family Dad

Integration explains why you need a real estate agent

Realtor Phil Dunphy, a key character on ABC's award-winning comedy Modern Family, is the star of Arnold Worldwide's latest initiative for the National Association of Realtors. Dunphy's pitchman status kicked off…

How Angie's List Is Staying Relevant in an Era When Review Sites Are a Dime a Dozen

New campaign goes beyond the usual contractors

Angie's List has been going through some changes, but the presence of co-founder Angie Hicks in the site's advertising remains a constant. Hicks, a campaign fixture for two decades, appears front…

New Balance Parts Ways With Agency of Record Arnold Worldwide After 6 Years

Activewear brand to consolidate its global marketing spend

International sneaker brand New Balance has decided to end its relationship with global creative agency of record Arnold Worldwide after six years. Amy Dow, head of corporate communications at New Balance,…

In Home Buying Game Show, the House Always Wins

First ads from Arnold target millennials

In a complex and stressful housing market, you shouldn't go it alone. By engaging real estate professionals, prospective buyers can avoid potential pitfalls and emerge as winners when shopping for…

Angie's List Picks Arnold Worldwide as Its Lead Creative Partner

Wants to be known for more than just reviews

Seeking a creative reboot, Angie's List has tapped Arnold Worldwide as its lead agency. An integrated branding campaign for the marketplace that offers local services and customer reviews launches in…

The Egyptian Sun God Ra Shines as a Pitchman for SolarCity

Trippy ads from Arnold spark interest

Ra, the ancient Egyptian sun god, returns to illuminate mortals about SolarCity's alternative energy solutions in a warped new commercial from Arnold Worldwide. Here, the falcon-faced deity with six-pack abs powers…

Realtors Hire a New Agency to Educate Millennials About What, Exactly, They Do

Arnold will woo the DIY homebuyer

The National Association of Realtors has put out the welcome mat for Arnold Worldwide, hiring the Boston-based agency to handle creative, digital, brand activation and strategy following a review led…

Whiskey-Loving Frank Sinatra Is the Newest Celebrity Endorser Back From the Dead

Jack Daniel's prices Sinatra Select at $150

Frank knows Jack. I'm talkin' Sinatra and Daniel's, baby! The legendary crooner, who passed away in 1998, returns in a push by Arnold Worldwide to pitch a high-end version of…

CVS Narrows Creative Search to Finalists

Incumbent Arnold among them

CVS has narrowed its creative search to a relatively long list of finalists, with contenders including incumbent Arnold and corporate sibling Havas Worldwide; BBDO; Grey; Ogilvy & Mather and Lowe…

H&L and Davis Elen Land Regional McDonald's Accounts

Had been at Arnold

McDonald’s named new ad agencies for a handful of its Eastern regions, covering New England, upstate New York, Baltimore and Washington, D.C.  In New England and Albany, N.Y., the fast-food giant's…