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Topic: Arnold Worldwide

Whiskey-Loving Frank Sinatra Is the Newest Celebrity Endorser Back From the Dead

Jack Daniel's prices Sinatra Select at $150

Frank knows Jack. I'm talkin' Sinatra and Daniel's, baby! The legendary crooner, who passed away in 1998, returns in a push by Arnold Worldwide to pitch a high-end version of…

CVS Narrows Creative Search to Finalists

Incumbent Arnold among them

CVS has narrowed its creative search to a relatively long list of finalists, with contenders including incumbent Arnold and corporate sibling Havas Worldwide; BBDO; Grey; Ogilvy & Mather and Lowe…

H&L and Davis Elen Land Regional McDonald's Accounts

Had been at Arnold

McDonald’s named new ad agencies for a handful of its Eastern regions, covering New England, upstate New York, Baltimore and Washington, D.C.  In New England and Albany, N.Y., the fast-food giant's…

Corey Mitchell Is New Head of Arnold N.Y.

Former MRM, TBWA\C\D exec

Corey Mitchell, a former top executive of MRM Worldwide and TBWA\Chiat\Day in New York, is the new president of Arnold Worldwide’s New York operations. He replaces Lynn Power, who left the…

Check Out This Google Glass Diary With Videos and Photos

Detailed perspective reveals 'wow' factors and disappointments

Since Google in February revealed its potentially revolutionary mobile product, Google Glass, everyone from tech players to media giants to marketers have been eagerly waiting to see what the device…

McDonald's Reviews Regional Creative

Baltimore, D.C. markets

McDonald’s is looking for a new agency to handle regional co-op creative in the Baltimore, Washington D.C. region. Measured media spending in 2012 was $16 million, according to Nielsen. The incumbent,…

Volvo Reviews Global Creative Brief

Doesn't include Arnold, Havas local work

Volvo Car Corp. is reviewing its centralized global creative advertising which is managed by the marketing team at corporate headquarters and is distributed and customized locally. Arnold Worldwide, Amsterdam, is…

Brand Networks Nabs $68 Million in First Funding Round

More dollars pouring into social ad software sector

Social media marketing services firm Brand Networks has received a whopping $68 million in funding from New York-based AEA Investors. To put that number into perspective, competitor—and much more well…

Arnold Wins Avocados From Mexico

Aims to broaden appeal

Mexican avocado producers want consumers to think beyond guacamole and are prepping new marketing initiatives to take the fruit from exotic to everyday use. Avocados from Mexico, the newly-formed marketing agency…

Seven Brands That Are Winning With Nostalgia

Living in the past isn’t such a bad thing

For some of the biggest consumer brands, nostalgia is anything but yesterday’s news. In a study of brands that had consumers buzzing during the first quarter, NBCUniversal Integrated Media noticed that…

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